Einar Willumsen

Einar Willumsen

Flavour Trends 2021/2022

The crisis of 2020 continues to evolve and interrupt our lives. In Flavour Trends 2021-22 we consider some of the major implications that the current situation have had for the world of flavours and what new products will emerge after the pandemic.

Food and beverages are much more than a source of nutrition. It gives us comfort, connects us to our past, defines our lifestyles and brings fun and excitement to our homes. These roles determine what we are looking for and which flavours
we choose.

See all trends here

120 years with Einar Willumsen

Beverages through the years

In 2021 we celebrate our 120 years anniversary when the company was founded in Copenhagen by Einar Willumsen as a small-scale essence manufacturer. Every month we will bring you insights for each decade. This time, we introduce you to one of the trending drinks of the early 1900s

Who we are
Why choose us

Do yourself a flavour

No matter what taste you are looking for, our flavourists know how to create it. We enjoy working with our satisfied customers, many of which are market leaders in their specific industries. That makes us proud to be in the flavour business.

Our fun and vibrant side

Scandinavian candy is known throughout the world for its novelty and splendid diversity. For decades, we’ve had a blast covering a wide variety of confectionery flavourings, such as fruit, berry used for jellies, chews and more.
Read more about how we handle flavours in confectionery

Tailored to market trends

Innovation in dairy products goes fast and we are constantly developing flavourings to adapt to the latest trends. Our enzyme-modified dairy flavourings are suitable for clean label dairy products.
Read more about how we handle flavours in dairy

Thinking local, acting global

Our technical experts have solid experience in the global baking industry to support local product development, test baking and implementation in your production lines.
Read more about how we handle flavours in bakery

Over 100 years of great beverages

Beverages are a cornerstone of our business and one of our core competencies. The final beverage only works if all the elements, such as taste, stability, preservation and colour, work together.
Read more about how we handle flavours in beverage
WIN:LAB

From 0 to prototype in 24 hours

WIN:LAB is where we co-create with you. In our open lab we welcome you
Read more about the WIN:LAB
or

Book your own WIN:LAB time

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