Enjoyment Actions Longings

Love Food & Drink

The trend Love Food is basically our comfort zone. But now, what we already know and feel comfortable in, has been developed.

Hungry Heart

The consumer wants to add a little extra luxury to a boring everyday life. It must be fun, inspiring, and extravagant. Michelin meets minimalism.


Disruption is a situation in which it is difficult for something to continue in the normal way. Many things have changed, and so has the way we shop.