During the pandemic traditionally indulgent products has turned towards even more comfort. Food and drinks are a simplest and most accessible way to make us feel better.
Consumers continue to crave new, exotic and exciting flavours to fill the void in their lives due to inability to travel.
High quality premium foods and drinks has become a common way for consumers to reward themselves during the pandemic.
Another part of holistic well-being that benefits from indulgence trends is mental health. Allowing small pleasures is a part of self-care that makes us healthier in a long run.