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Natural Energy drink flavours

An intro to Natural Energy Drinks

The energy drink market shows steady growth momentum. As the total global market keeps on increasing new alternatives to the classic energy drink emerge. Consumers are actively looking towards the energy drink aisles to boost their energy levels. However, as some consumers become more aware of the health challenges linked to excess caffeine, opportunities for clean energy products emerge. Products that are considered safe, familiar, and produced using natural sources of energy

* Mintel I Could clean energy be the next better for you trend

Alternative caffeine sources :

  • Guarana

    Green Guarana is used in energy drinks as a natural source of caffeine due to its high caffeine content and ability to provide a prolonged energy boost. The seeds of the Guarana plant contain more caffeine than coffee beans. Additionally, the caffeine in Guarana is released more slowly, resulting in sustained energy and alertness without the sharp spikes and crashes. Guarana also contains antioxidants and other beneficial compounds, enhancing its appeal as a natural, healthful ingredient for energy drinks.

  • Yaupon

    Green Yaupon is used in energy drinks as a natural source of caffeine because it offers a smooth, sustained energy boost without the common side effects of synthetic stimulants. As North America's only native caffeinated plant, Yaupon contains moderate caffeine levels along with theobromine, promoting mental alertness and physical endurance. Additionally, Yaupon is rich in antioxidants and lacks the bitterness found in other caffeinated teas, providing a pleasant flavor profile.

  • Yerba Maté

    Green Yerba Maté is used in energy drinks as a natural source of caffeine because it delivers a balanced energy boost along with several health benefits. Rich in caffeine, theobromine, and theophylline, Yerba Maté is known to provide sustained mental alertness and physical endurance. Additionally, Yerba Maté is packed with antioxidants, vitamins, and minerals.

  • Green coffee beans

    Green coffee beans are used in energy drinks as a natural source of caffeine because they provide a cleaner, more gradual energy boost compared to regular coffee. Unroasted green coffee beans retain higher levels of chlorogenic acids, which have antioxidant properties and contribute to overall health benefits. The caffeine from green coffee beans is released more steadily, helping to enhance alertness and concentration without causing a sudden spike and crash. This makes green coffee beans an attractive, natural ingredient for energy drinks

  • Matcha

    Unlike coffee, matcha provides a slower release of caffeine, leading to sustained energy without the jitters or crash. This is because matcha contains L-theanine, an amino acid that promotes relaxation and counters the stimulating effects of caffeine. Additionally, matcha is rich in antioxidants, particularly catechins, which offer various health benefits. Its natural origin and combination of caffeine and calming agents make matcha an ideal ingredient for energy drinks, providing a balanced and healthful energy boost

  • Guayusa

    Green Guayusa is known to provides a balanced, sustained energy boost. It contains a unique combination of caffeine, theobromine, and L-theanine, which work together to enhance alertness and focus while promoting relaxation. Additionally, Guayusa is rich in antioxidants and essential nutrients. Its smooth flavour and natural, effective stimulant properties make green Guayusa an ideal ingredient for energy drinks.

Popular Natural Energy drink flavours

Einar Willumsen offers a wide selection of natural flavourings:

  • 95:5 FLAVOURS – 95% of the flavour components must come from the source e.g. lime. The remaining 5% can come from a different source but the main flavour must come from the 95%. Organic suitable.
  • NATURAL FLAVOURS – raw materials come from a natural source. Distillation and extraction are two of the most common methods for isolating the pure flavour components from a variety of raw materials.
  1. Extract – a substance made by extracting a part of a raw material, often by using a solvent such as ethanol, oil, or water. Tea is a good example of herbal extract in water.
  2. Distillate – a result of the distillation process by which a liquid is heated to create a vapour and then condensed back into a liquid again. The distillation process is used to condense e. g. orange peel into orange distillate.
  • Blueberry

    Sweet, balanced and refreshing - Blueberry flavour is popular in functional products. Most likely due to its high levels of antioxidants.

  • Lemon/Lime flavouring, flavour house, lemon flavour, lime flavour

    Sweet, woody and earthy – a classic flavour combination, always on trend.

  • Blood Orange

    Tart, balanced and juicy - Blood Oranges are one known for their juicy, tart and sweet flavour.

  • Energy-drink-lemon

    Tart, fresh and versatile – Lemon is known for its bright and zesty flavour.

  • Energy-drink-flavours-grapefruit-pink-grapefruit

    Sweet, balanced and juicy - Oranges are one of the most popular and widely consumed citrus fruits, known for their juicy and sweet flavour.

  • Energy-drink-flavours-pomelo

    Mildly sweet, mildly tart and aromatic – the Pomelo is the largest citrus fruit unifying sweetness and tartness.

  • Energy-drink-flavours-mint

    Cooling, herbaceous and fresh – Mint has a potent and invigorating aroma depending on the sort. Mint has a mild sweetness which complements the refreshing side of the flavour profile.

  • Energy-Drink-Flavours-Yuzu

    Floral, aromatic and citrusy – Yuzu is native to East Asia and particularly popular in Japanese cuisine. Within recent years Yuzu has gained popularity and is used to add flavour to confectionary, beers, CSDs and cordials.

  • Energy-drink-flavours-raspberry

    Sweet, tart and fresh - Raspberries are widely loved and used. Their hint of tartness adds a refreshing and slightly tangy element to their flavour profile.

  • Energy-drink-flavours-dragon-fruit
    Dragon fruit

    Mildly sweet, mildly tart and relatively neutral. Dragon fruit, also known as pitaya or pitahaya, has a mildly sweet and subtly tropical flavor. The base flavor of dragon fruit is relatively neutral, allowing it to pair well with a variety of other fruits and ingredients.

  • We are specialized in manufacturing Energy drink flavours hereunder grapefruit or pink grapefruit flavours

    Tart, juicy and bitter – pink grapefruit has a distinctive and refreshing flavour profile and vibrant colour.

  • Energy-drink-flavours-grapefruit-cherry

    Rich, juicy and aromatic – Cherries are primarily used in desserts, pies and icecreams but work surprisingly well in beverage applications due to their refreshing balance between sweetness and tartness.

  • Energy-drink-flavours-mango

    Rich, creamy and sweet – The mango comes in many exotic versions, each with different flavour profiles. The mango flavour is often used as a key flavour in tropical and exotic flavour blends that have both peach and citrusy undertones.

  • Energy-drink-passion-fruit
    Passion fruit

    Acidic, Fresh and mildly earthy – passion fruits are known to have a zesty tartness, giving them a refreshing quality but in exotic fruit blends and as single flavours.

  • Energy-drink-flavours-strawberry

    Sweet, tart and fresh - Strawberries are widely loved and used. Their hint of tartness adds a refreshing and slightly tangy element to their flavour profile.

Global Energy Drink Trends

The industry is witnessing an evolution in product offerings to cater to the diverse preferences and health considerations of consumers. In 2024, energy drink trends are overwhelmingly leaning towards the inclusion of natural and plant-based ingredients, reflecting a collective shift towards health and wellness drinks. 


Health and wellness drinks, vitamin drinks and sport drinks

Brands are diversifying their portfolios to include herbal energy drink options and organic energy drinks, showcasing a commitment to providing consumers with healthier alternatives. Ingredients for energy drinks are now more carefully selected to offer benefits beyond the traditional caffeine boost, with added amino acids for sports nutrition and vitamin drinks becoming increasingly popular among athletes and active consumers wanting to enhance their performance and recovery.

Furthermore, the trend of flavoured beverages is evolving with an expansive array of natural flavours, appealing to a broader audience seeking innovative beverages that do not compromise on taste. The introduction of sugar-free and low-sugar variants addresses the growing consumer demand for products that support a healthier lifestyle without sacrificing the sensory experience. Among the most sought-after are sport drinks that combine hydration with energy, catering to the needs of fitness enthusiasts and athletes looking for an all-in-one solution.

The emergence of specialized segments, such as gamer energy drinks, underscores the industry’s responsiveness to niche markets, offering tailored solutions that support cognitive and physical endurance. This adaptability signals a promising direction for energy drink brands, emphasizing the importance of innovation in meeting the ever-evolving consumer demands. The intersection of convenience, health, and taste will define the future of energy drinks, with natural ingredients and thoughtful formulations leading the way in creating the next generation of health-conscious, flavorful, and energizing beverages.


Does Einar Willumsen offer organic flavourings for energy drinks?
Yes, at Einar Willumsen we do offer organic flavour concentrates for beverages. We are specialized in developing 95:5 flavour beverage solutions. This means that 95% of the flavour components must come from the source e.g. lime. The remaining 5% can come from a different source.

Does Einar Willumsen offer natural flavourings for energy drinks?
Yes. Our compounds and extracts for beverages can be tailored to meet your specific requirements. At Einar Willumsen we offer both 95:5 and artificial flavours for energy drinks to suit your requirements.

What are the most popular flavours for energy drinks?
Some of our most popular flavours for energy drinks are lemon/lime, orange, lychee, yuzu and tropical.

Does Einar Willumsen create custom flavours for energy drinks?
Yes, at Einar Willumsen we tailor taste and flavour for your unique market and brand, offering custom flavour solutions that align perfectly with your product vision and target audience.

Does Einar Willumsen produce flavourings that are sugar-free or low in calories?
Yes, at Einar Willumsen we produce a range of flavorings that cater to the growing demand for healthier beverage and food options, including sugar-free and low-calorie alternatives. Our commitment to innovation and quality ensures that our customers can offer products that meet the health and wellness preferences of consumers without compromising on taste.

What are the energy drink trends of 2024?
In 2024, energy drink trends are focusing on healthier, more natural formulations to meet consumer demands for wellness-oriented products. Key trends include the use of natural and plant-based ingredients, a shift towards herbal and organic energy drinks, and the introduction of innovative, natural flavors. The market is also seeing a rise in beverages that offer specific health benefits, such as added amino acids for sports nutrition, vitamin-enriched drinks, and sugar-free options to cater to health-conscious consumers.

What other beverages does Einar Willumsen provide flavours for? 
As a flavour house Einar Willumsen delivers solutions for all types of food and beverages. Among these are soda flavours, applications for flavoured water, and also flavours for functional beverages. Our expertise in flavour development ensures that we can tailor taste profiles to suit a wide variety of applications, providing innovative and high-quality flavour solutions for our clients’ diverse needs.


Do you have questions regarding beverages?

Niels Estrup

Key Account Manager

Mobile: +45 2137 5906

Mail: nes@ewflavours.com

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Johan Emil Seiersen

Key Account Manager

Mobile: +45 2345 3202

Mail: jse@ewflavours.com

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Susanne Harde

Key Account Manager (Sverige)

Mobile: +46 73 841 4511

Mail: suh@ewflavours.com

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Silje Marie Wærn van Hoek

Key Account Manager (Norge)

Mobile: +47 4147 5230

Mail: sho@ewflavours.com

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