120 years with Einar Willumsen
Beverages through the years
Follow us along the journey of beverages through the decades, as we introduce a selection of trending drinks from the early 1900s through to today.
Did you know that daiquiris reportedly became popular in the 1940s, because the rationings of World War II made, for example, whisky and vodka difficult to obtain, whereas rum, due to trade agreements with e.g. the Latin American countries, was much easier to get hold of? It is difficult to know for certain the history surrounding the Daiquiri Cocktail. However, many agree on its creator was a man called Jennings Stockton Cox an American mining engineer. His granddaughter tells that this cocktail was invented when Cox received American guests. He had no more gin and did not want to offer a dry rum, so he made a cocktail with ingredients he had. He mixed in each glass some rum, the juice of half a lime, and a teaspoonful of sugar. He then filled the glass with ice and stirred it well. Here is the recipe for the original Daiquiri:
Here’s how to do it:
1. Pour all the ingredients into a shaker filled with ice.
2. Shake it for approx. 15 seconds.
3. Pour the content into a chilled coupe cocktail glass. Enjoy!
The classic Cuba Libre – also known as Rum & Cola – is a sweet and tasty drink. The drink was created in Cuba around year 1900. Cuba Libre became popular shortly after 1900 when the first Cola began to be imported to Cuba from the United States. The drink originated in Cuba in the early 1900s, but its origin is not certain. Bottled Cola was imported to Cuba in 1898 from the United States. “Cuba libre” (Free Cuba) the drink traditional name, was the slogan of the Cuban Independence Unification. Cuba Libre is sometimes said to have been created during the Spanish-American War. This preceded the first distribution of Cola to Cuba in 1900. Fausto Rodriguez, an advertising administrator at a Rum manufacturer, claimed to have been present, when the drink was first poured. According to Rodriguez this took place in August 1900. One day at a local bar Rodriguez’s employer ordered rum mixed with cola. This fascinated a nearby group of American soldiers, who ordered for themselves and gave the birth to a popular new drink Rum and Cola. We all know Rum & Cola – anyway, here you find the recipe:
Fill a tall glass with ice cubes. Put lime juice in the glass. Add dark rum and cola. Garnish the drink with a slice of lime fruit.
At Einar Willumsen we consider our customers consumers and what we want the taste reaction to be. Our expertise is to combine science and our understanding of the market place to deliver the optimum results in our products.