In recent years gut health has emerged as a health trend. The rising popularity can be attributed to a couple of factors such as a rise in digestive disorders and advances in scientific research have shed light on the crucial role of the gut microbiome in overall health. Probiotic drinks contain live beneficial bacteria that support digestive health and boost immunity. On the other hand, prebiotic drinks provide the necessary fiber that acts as food for these beneficial bacteria, fostering their growth and activity in the gut. Together, they form a dynamic duo for maintaining a balanced microbiome and promoting overall well-being.

According to Mintel Many consumers are health-conscious and recognise the importance of gut health. Scientific studies continue to reveal the link between the gut and its effect on other organs like the brain, immune system, eyes or skin, leading to a rise in consumer interest in improving their gut health.