After two years in a pandemic with uncertainty, anxiety and gloom, consumers yearn to enjoy the good life. A life that includes taking care of all our needs: body, mind, emotions and social connections.
Therefore, in the middle of all current trends is the concept of holistic well-being. Consumers increasingly understand that health is not just the absence of illness. After enduring a long and stressful crisis, consumers want to thrive, enjoy and feel good about their choices.
Particularly, we have identified four categories of influential consumer trends where holistic well-being inspires product innovation: convenience, self-care, personal health and sustainability. Below, we provide insights into trendy topics within each area.