Well-being: Convenience


‘Foodification’ of functional products is spreading as producers launch regular products with added functional benefits.


Snacks are a regular part of our diets and therefore snacks are expected to meet the same nutritional standards as other meals.


Consumers admit that they prefer “bite-size” or “single-serving” portions of their convenience products: smaller formats are portable, easy to consume on the go and not in the least, make it easier to control portion size.