120 years with Einar Willumsen
Then and now
This year we celebrate our 120th anniversary by looking through the decades. In 1901 the company was founded by Einar Willumsen at Frederiksborggade no. 4 in Copenhagen. Einar was a man who understood the market at that time. He had been a senior manager by one of the largest flavour producers in Copenhagen, and now he wanted to create his own and a better business. Today – 120 years later, the company still bears his name.
From the beginning he focused on making flavours and concentrates for beverages, ice creams, pastries and spirits. He began producing simple distillates of strawberries, raspberries, lemons and oranges followed by blackcurrants, pineapples and apples and other soft fruits. Citrus fruits were carefully peeled using hand-held equipment. Only the outer part of the peel with its essential oils was used at the factory in Copenhagen – and in 1904 also at the newly started factory in Malmö.
