Beverages are one of the most vibrant and innovative categories in consumer products.
Ingredients and flavour experimentation often start with beverages. Today, consumers are more eager to try something new. Consumers love their favourite soft drink flavours like citrus, berries, and tropical fruits. At the same time, we see an appetite and curiosity for unique, fun, and unusual flavours for beverages; for example, florals, various tea flavours, spices, exotic fruits, and even candy. In addition, there is an abundance of hybrids that combine several well-known flavours to create new experiences.
Another popular trend in beverages is, e.g. alcoholic shots with the taste of bubble gum or energy drinks with the flavour of strawberry cheesecake. As consumers are increasingly curious to try new products and flavours, brands develop NPDs to meet demand and reach out to new consumers.
Recent research shows a rising interest in consumers to try out new products.
The Interest increased from 44% in 2018 to 54% in 2023.
Pleasure- and fantasy-themed flavour innovations
A continuous trend in the world of experiences. These flavours aim to transport consumers into an empire of delight and imagination through unique taste sensations by exploring unusual combinations and imaginative profiles.
The flavour innovations often draw inspiration from indulgent treats, childhood nostalgia, or exotic landscapes, aiming to create a sense of pleasure, memories, and excitement. From whimsical flavours like cotton candy, or Unicorn-themed flavours to Extraterrestrial space and AI-inspired flavour combinations. only our imagination knows where it starts and stops, and the flavours offer consumers a sensory adventure. These innovative flavours invite consumers to indulge in a fantasy world.
Based on nature’s recipes
Simulating nature is not a new approach; nevertheless, our approach is based on nature’s recipes as we try to simulate nature more simply.
We develop delicious flavour solutions for beverages and test them in relevant applications, such as flavoured soft drinks, alcoholic drinks, and non-alcoholic products. Our solutions vary from flavourings to premixed compounds and syrups to finished products ready for bottling. Our skilled application specialists create tailor-made recipes and guide optimal shelf life, preservation, colour, and other relevant considerations. We can create exclusive and innovative flavours, imitate and match an existing taste, and make a cheaper beverage flavouring by reducing juice content – altogether without compromising taste.
Our company has established strong partnerships with leading ingredient suppliers, enabling us to provide comprehensive solutions e.g. functional and healthy beverages, including energy drinks, vitamin-enriched beverages, mineral-infused refreshments, and protein shakes. In addition, we pride ourselves on creating flavours for products that offer consumers a healthier choice and are incredibly delicious without compromising taste.
As health trends continue to soar, we recognise the growing demand for reduced sugar or sugar-free beverages. We meet these needs by incorporating low-calorie sweeteners, stabilisers, different acids, and unique flavours into our beverage formulations. It enables us to offer our customers, to their customers – the end users, a healthier choice without sacrificing taste while also maintaining cost efficiency.
Our dedication to providing top-flavour-quality, functional beverages sets us apart in the market. We strive to continuously innovate and develop new and exciting flavours while maintaining the highest quality and safety standards.
– Together with us, you will deliver your customers the best possible taste of beverages.
Artificial, natural and organic flavour extracts for beverages
Consumers might not be able to taste whether the ingredients in their soft drink or flavoured water are artificial or natural – not to mention organic – but carefully choosing the right ingredients is crucial for meeting market demands, health standards, and the core values in your brand. Our expertise in flavour science enables us to create high-quality extracts that not only enhance taste but also align with current consumer trends towards healthier and more sustainable choices. By partnering with us, you ensure that your products stand out in a competitive market, appealing to a broad spectrum of consumers.
Developing flavour concentrates for beverages since 1901
At Einar Willumsen we strive to be the preferred beverage flavour supplier in the industry – nothing more, nothing less. Since 1901 we have been innovating beverage ingredients for our customers and consumers. We are on a mission to help your company develop exciting new taste experiences. As an established and reputable beverage flavour company, we have an extensive track record in delivering consistent quality, ensuring our partners receive their products on time, customized to their specific needs, and with guaranteed satisfaction in every sip.
We can do you a flavour
Please do not hesitate to contact us if you have any questions or need your next great idea brought to life.
We look forward to hearing from you.
Do you have questions regarding beverages?
Key Account Manager
Mobile: +45 2137 5906
Johan Emil Seiersen
Key Account Manager
Mobile: +45 2345 3202
Key Account Manager (Sverige)
Mobile: +46 73 841 4511
Silje Marie Wærn van Hoek
Key Account Manager (Norge)
Mobile: +47 4147 5230