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Sugar reduction

Sugar reduction is a mainstream trend that influences all product categories. Not only do consumer have increasingly negative perception of sugary products, but many countries also continue to implement sugar taxes and stricter requirements for labelling of sweet products. Therefore, confectionary products must balance between nutritional concerns and flavour. Regardless of health value, if a product performs poorly on flavour, consumers won’t buy it again.


Do you have questions regarding confectionary?

Daniel Vrist

Key Account Manager

Mobile: +4521606278

Mail: dvr@ewflavours.com

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