Hard Seltzer

Hard seltzers are popular for their low-calorie appeal. Consumers often choose hard seltzers because they perceive them as a lighter, lower-calorie alternative to traditional alcoholic beverages such as beer, wine, or cocktails. The reduction in sugar directly contributes to lowering the overall calorie content, making it a key selling point for these drinks.

Energy Drinks

There is growing awareness about the detrimental health effects of consuming too much sugar, including obesity, diabetes, heart disease, and metabolic disorders. As a result, people are becoming more mindful of their sugar consumption and are looking for healthier options. Many consumers, especially younger generations, are focusing on leading healthier lives, which involves cutting back on sugary drinks. In response to this trend, energy drink companies are offering options with lower sugar content or are completely sugar-free.

Carbonated Soft Drinks

By offering low-calorie or sugar-free products, brands can appeal to a broader audience, including those who might otherwise avoid Carbonated Soft Drinks due to their high sugar content.