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Exotic fruits

Flavourful & colourful

Why Asian fruits and flavours are on trend

As Eastern and Southern economies are growing their influence transcends to the rest of the world. When it comes to flavours Asia offers a wide range of exciting fruits and endless flavour possibilities.

The tastes of Asia can provide a unique spin on the well-known:

FMCG brands and manufacturers can incorporate popular Asian cuisines and ingredients into their products, which can offer consumers a new and fresh twist on familiar flavors. For instance, companies can introduce yuzu, Mangosteen, or calamansi as innovative citrus notes in carbonated soft drinks, beer, or RTDs.

Citrus flavours across applications:

Asian flavors can amaze and excite customers, whether it’s Yuzu flavor powder on dark chocolate, a Calamansi flavored CSD, or a Dragon fruit Energy drink. Recent research indicates that there is a growing interest among consumers in trying new products and flavors. This interest has increased from 44% in 2018 to 54% in 2023*.

  • Tart, fresh and versatile – Lemon is known for its bright and zesty flavour.

  • Mildly sweet, earthy and with subtle hints of ginger – Lemongrass is known for its distinct citrusy and herbal flavour.

  • Lemony, smooth and floral – Lemon verbena is a fragrant herb known for its intense lemon flavour and aroma.

  • Herbaceous, sweet, and aromatic – Lemon balm is a herb in the mint family known for its lemony aroma and flavour.

  • Citrusy, aromatic with spicy undertones – a citrus fruit native to Southeast Asia used to add a unique and aromatic element to various applications.

  • Sweet, bitter and balanced – calamansi is particularly popular in Filipino cuisine. It is a mix between a lime and a mandarin orange.

  • Sweet, Aromatic and citrusy – A unique citrus fruit that looks like multiple yellow fingers extending from the base of the fruit.

  • Floral, aromatic and citrusy – Yuzu is native to East Asia and particularly popular in Japanese cuisine. Within recent years Yuzu has gained popularity and is used to add flavour to confectionary, beers, CSDs and cordials.