Around 310 B.C. the first member of the citrus family was introduced to Europe
Tile floor mosaic found in a Roman villa indicates that lemons and limes were becoming known in Italy
Citrus is marketed throughout the world as a beneficial health fruit
During biblical times (the old testament), aside from religious ceremony, lemon was used for medical purposes for combating seasickness

Why Citrus remains relevant and resonates with current trends?

Citrus fruits are grown and enjoyed worldwide, contributing to their global appeal. Whether it’s the classic lemonade in the West, lime-infused drinks in tropical regions, or yuzu-based blends in East Asia, citrus transcends cultural boundaries. Citrus fruits, such as lemons, limes, oranges, and grapefruits, are known for their bright, tangy, and refreshing flavor profiles. The acidity and zestiness of citrus add a crisp and invigorating quality to beverages, making them enjoyable, especially in refreshing and thirst-quenching drinks. This also makes it a popular soda flavour and energy drink flavour.

A part of the surging RTD boom:

Whether it’s a hard seltzer, an RTD Gin cocktail or a sparkling margarita. Citrus fruits are often associated with refreshments and are used to attract new consumers. Classic citrus flavours are used in the Hard Seltzer categories adding a vibrant kick to the the low calorie beverage. As The Hard seltzer category and other adjacent categories grow the need for new citrusy flavours will increase.

Citrus flavours across applications:

itrus fruits are grown in many parts of the world, making them readily available and accessible to a wide range of cuisines. Their popularity spans across different cultures and culinary traditions. The tartness of citrus fruits is often used to balance the sweetness in desserts, beverages, and savory dishes. This balancing act creates a more complex and harmonious flavor profile. Moreover, The zest and oils in citrus peels carry aromatic compounds that contribute a pleasant fragrance to foods. This aromatic quality enhances the sensory experience of a dish or product. Citrus fruits are incredibly versatile and can be used in a wide range of dishes. They complement various cuisines, from Asian to Mediterranean, and are employed in salads, marinades, desserts, beverages, sauces, and more.

Discover some of our citrus flavours: