einar-willumsen-logo Einar Willumsen

What do we know about citrus?

Citrus:

Bakery Beverage Confectionery Dairy

Around 310 B.C. the first member of the citrus family was introduced to Europe
Tile floor mosaic found in a Roman villa indicates that lemons and limes were becoming known in Italy
Citrus is marketed throughout the world as a beneficial health fruit
During biblical times (the old testament), aside from religious ceremony, lemon was used for medical purposes for combating seasickness

 

 

Why Citrus remains relevant and resonates with current trends?

Citrus fruits are grown and enjoyed worldwide, contributing to their global appeal. Whether it’s the classic lemonade in the West, lime-infused drinks in tropical regions, or yuzu-based blends in East Asia, citrus transcends cultural boundaries. Citrus fruits, such as lemons, limes, oranges, and grapefruits, are known for their bright, tangy, and refreshing flavor profiles. The acidity and zestiness of citrus add a crisp and invigorating quality to beverages, making them enjoyable, especially in refreshing and thirst-quenching drinks.

 

 

A part of the surging RTD boom:

Whether it’s a hard seltzer, an RTD Gin cocktail or a sparkling margarita. Citrus fruits are often associated with refreshments and are used to attract new consumers. Classic citrus flavours are used in the Hard Seltzer categories adding a vibrant kick to the the low calorie beverage. As The Hard seltzer category and other adjacent categories grow the need for new citrusy flavours will increase.

 

Citrus flavours across applications:

itrus fruits are grown in many parts of the world, making them readily available and accessible to a wide range of cuisines. Their popularity spans across different cultures and culinary traditions. The tartness of citrus fruits is often used to balance the sweetness in desserts, beverages, and savory dishes. This balancing act creates a more complex and harmonious flavor profile. Moreover, The zest and oils in citrus peels carry aromatic compounds that contribute a pleasant fragrance to foods. This aromatic quality enhances the sensory experience of a dish or product. Citrus fruits are incredibly versatile and can be used in a wide range of dishes. They complement various cuisines, from Asian to Mediterranean, and are employed in salads, marinades, desserts, beverages, sauces, and more.

Discover some of our citrus flavours:

  • Lemon

    Lemon: Tart, fresh and versatile – Lemon is known for its bright and zesty flavour.

  • Mildly sweet, earthy and with subtle hints of ginger – Lemongrass is known for its distinct citrusy and herbal flavour.

  • Lemony, smooth and floral – Lemon verbena is a fragrant herb known for its intense lemon flavour and aroma.

  • Herbaceous, sweet and aromatic – Lemon balm is a herb in the mint family known for its lemony aroma and flavour.

  • Fresh, bitter and tart – a classic flavour known for its bright and refreshing flavour

  • Citrusy, aromatic with spicy undertones – a citrus fruit native to Southeast Asia used to add a unique and aromatic element to various applications.

  • Sweet, woody and earthy – a classic flavour combination, always on trend.

  • Peely, sweet and fruity – the perfect flavour companion for the next energy drink.

  • Sweet, floral and refreshing – An encapsulation of the vibrant summer flavour as we know it.

  • Sweet, peely and refreshing – a flavour perfect for sports-related consumption occasions and consumers seeking an active lifestyle

  • Sweet and cooling – a flavour perfect for the summer seasons where a refreshing thirst quencher is in demand.

  • Sweet, bitter and balanced – calamansi is particularly popular in Filipino cuisine. It is a mix between a lime and a mandarin orange.

  • Citrusy, floral and aromatic – The bergamot is used in many different fragrances due to its aromatic profile. It is known for its very distinctive flavour often used in CSDs and bitters.

  • Sweet, Aromatic and citrusy – A unique citrus fruit that looks like multiple yellow fingers extending from the base of the fruit.

  • Tart, juicy and bitter – pink grapefruit has a distinctive and refreshing flavour profile and vibrant colour.

  • Mildly sweet, mildly tart and aromatic – the Pomelo is the largest citrus fruit unifying sweetness and tartness.

  • Floral, aromatic and citrusy – Yuzu is native to East Asia and particularly popular in Japanese cuisine. Within recent years Yuzu has gained popularity and is used to add flavour to confectionary, beers, CSDs and cordials.

  • Juicy, sweet and refreshing – Clementines are a type of mandarin orange known for their sweet and juicy flavour.

  • Orange: Sweet, balanced, and juicy - Oranges are one of the most popular and widely consumed citrus fruits, known for their juicy and sweet flavour

  • Sweet, tart and with berry-like undertones - Blood oranges are a unique and visually striking variety of oranges known for their deep red to maroon-coloured flesh