Flavoured water
The flavoured water category is growing and shows unprecedented potential**. Both in terms of options, its image, resonates with a healthier lifestyle as well and overall market potential.
Flavoured water at a glance
Flavoured water can come in various forms still water, sparkling water, and carbonated water. In addition, flavoured water is sweetened with natural sweeteners like stevia, or artificial sweeteners like aspartame or sucralose. Finally, some flavoured waters may contain additives like colourings, preservatives, or electrolytes.
Flavoured water is an excellent option for those looking for an alternative to sugary drinks or who want to add flavour to their plain water. In addition, it can be a healthier option than sodas and other sugary drinks, as it generally contains fewer calories and less sugar.
Many different flavoured waters, with a wide range of flavours and flavour combinations, are available on the market. Some flavours include lemon, lime, orange, grapefruit, berry, and cucumber. Some flavoured waters also contain natural ingredients like herbs, spices, and fruits to add a unique twist to the taste. There is no end to flavours and combinations. it’s all up to the imagination.
Together, we can produce some unique and tasteful variants for you; contact our creative employees at Einar Willumsen.
The market:
Flavoured – or treated water is larger in volume share than mineral and natural bottled water***. Global sales from 109 countries grew 73% between 2010 and 2020. The market is one of the most dynamic in the world.
Sources:
* Statista I Bottled water worldwide
** Grandviewresearch I Flavoured water market, industry analysis
*** United Nations University I Bottled Water
Flavours:
MintCooling, herbaceous and fresh – Mint has a potent and invigorating aroma depending on the sort. Mint has a mild sweetness which complements the refreshing side of the flavour profile.
- Lime
Fresh, bitter and tart – a classic flavour known for its bright and refreshing flavour
- Orange
Sweet, balanced, and juicy - Oranges are one of the most popular and widely consumed citrus fruits, known for their juicy and sweet flavour
- Yuzu
Floral, aromatic and citrusy – Yuzu is native to East Asia and particularly popular in Japanese cuisine. Within recent years Yuzu has gained popularity and is used to add flavour to confectionary, beers, CSDs and cordials.
- Citrus Mint
Sweet and cooling – a flavour perfect for the summer seasons where a refreshing thirst quencher is in demand.
- Lemon
Tart, fresh and versatile – Lemon is known for its bright and zesty flavour.
- Lemongrass
Mildly sweet, earthy and with subtle hints of ginger – Lemongrass is known for its distinct citrusy and herbal flavour.
- Lemon/Lime
Sweet, woody and earthy – a classic flavour combination, always on trend.
- Grapefruit
Tart, juicy and bitter – pink grapefruit has a distinctive and refreshing flavour profile and vibrant colour.
- Apricots
Juicy, sweet and slightly acidic – The apricot is in the stone fruit family and combines sweetness with a slight touch of refreshing tartness.
- Tropical
Fruity, aromatic and sweet – As globalization increases demand is growing for exotic and global flavours. The Tropical – or exotic flavour blend features a burst of flavours from the creamy coconut to the rich and sweet mango to the tangy pineapple. It all comes together into one perfect harmony.
- Passion
Acidic, Fresh and mildly earthy – passion fruits are known to have a zesty tartness, giving them a refreshing quality but in exotic fruit blends and as single flavours.
- Aloe Vera
Sweet, refreshing and vegetal. Aloe vera has a unique and mild flavor profile that is often described as refreshing, slightly bitter, and slightly sweet
- Plum
Sweet, aromatic and tart. The flavor profile of plums can vary depending on the variety, ripeness, and growing conditions, but in general, plums are known for their sweet and tart taste
- Rhubarb
Tart, astringent and slightly sweet. Rhubarb has a distinctive and unique flavor profile that combines tartness with a subtle sweetness
- Dragon fruit
Mildly sweet, mildly tart and relatively neutral. Dragon fruit, also known as pitaya or pitahaya, has a mildly sweet and subtly tropical flavor. The base flavor of dragon fruit is relatively neutral, allowing it to pair well with a variety of other fruits and ingredients.
- Honey Melon
Sweet, juicy and aromatic. Honeydew melon, often referred to as "honey melon," is a variety of melon known for its sweet and refreshing flavour
- Raspberry
Sweet, tart and aromatic. Raspberries are inherently sweet, and this sweetness is often balanced by a slight tartness. The level of sweetness can vary, but ripe raspberries are generally known for their natural sugar
