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    einar-willumsen-logo Einar Willumsen

    Elevate your confectionery portfolio

    Our expertise with confectionery

    We understand that confectionery is a journey of endless possibilities. That’s why we offer a bespoke experience, tailoring flavours to meet the unique identity of your brand. Whether you are looking for timeless and traditional or daring and trendsetting, our flavourists will find the perfect solution. Our premium range of flavours offers authentic, satisfying, and memorable experiences. We also have an incredibly broad range of fruity flavours adjusted to match the heritage and taste preferences of Nordic consumers.

    0 %

    The global confectionery market is expected to grow annually by 5.40% (CAGR 2024-2029).

    *Source: Statista I Confectionery worldwide

    The market

    Western Europe is the global hotspot for confectionery consumption, and a third of the global market revenue is generated there. North American consumers are also accounting for a significant share of 22 percent of the market, while the sizeable Asia Pacific region only accounts for about 14 percent.

    %

    of adults in Germany say they would be interested in taking vitamins, minerals and supplements in a gummy format.

    %

    of gum consumers in the UK use gum at least once per week

    %

    of gum or mint consumers in the US look for low/no-sugar options when buying gum

    Mintel I A year of innovation in sugar confectionery 2024
    Statista I Confectionery worldwide - statistics & facts

    World map

    Product offering

    We offer a wide selection of confectionery flavours. Whether you wish to launch a range of flavoured gummies or simply fine tune the flavour profile of your licorice product, our highly skilled flavourists and application specialists can help you create just the right product and flavour for your market.

    Hard boiled candy

    Popular flavors for hard-boiled candy are often chosen for their bold and long-lasting taste. Popular flavours are cherry, orange, strawberry and grape.

    Licorice

    Licorice candy comes in a variety of flavors, with both traditional and modern twists like raspberry and licorice, chocolate and licorice as well as well as mint and licorice.

    Gummies

    Gummy candies are known for their wide range of fruity and fun flavors such as apple, pineapple, orange, watermelon and cola.

    Foam

    Fillings

    Confectionery fillings are loved for their variety of textures and rich flavor combinations ranging from fresher alternatives to dark and aromatic like cognac, peanutbutter or jammy flavours.

    Chewy candy

    Chewy candies are beloved for their texture and bold flavours e.g. strawberry, lemon and blue raspberry.

    Caramel

    Caramel is a versatile confectionery ingredient that works well in a range of flavour combinations like salted caramel, chocolate caramel and vanilla caramel.

    Pastiles and drops

    Pastilles, soft and chewy candies often used as throat soothers or simply for enjoyment, come in a variety of popular flavors such as eucalyptus, mint, spearmint, peppermint and blackcurrant.

    Chewing gum

    Chewing gum flavours range from fresh, strong and fruity flavours like peppermint, spearmint and, on the other hand, tropical and citrusy flavours.

    Questions for you

    Please let us know what sort of confectionery product you would like to launch?

    Questions for you

    Please let us know the quantity you
wish to produce?

    Questions for you

    Is there anything specific we need to know about the project?

    If you have any relevant documents, you would like us to go through before, 
please upload here of describe

    Upload

      Please fill in your contact details

      • Afghanistan +93
      • Albania +355
      • Algeria +213
      • American Samoa+1684
      • Andorra+376
      • Angola+244
      • Anguilla+1264
      • Antigua and Barbuda+1268
      • Argentina+54
      • Armenia +374
      • Aruba+297
      • Australia+61
      • Austria +43
      • Azerbaijan +994
      • Bahamas+1242
      • Bahrain +973
      • Bangladesh +880
      • Barbados+1246
      • Belarus +375
      • Belgium +32
      • Belize+501
      • Benin +229
      • Bermuda+1441
      • Bhutan +975
      • Bolivia+591
      • Bosnia and Herzegovina +387
      • Botswana+267
      • Brazil +55
      • British Indian Ocean Territory+246
      • British Virgin Islands+1284
      • Brunei+673
      • Bulgaria +359
      • Burkina Faso+226
      • Burundi +257
      • Cambodia +855
      • Cameroon +237
      • Canada+1
      • Cape Verde +238
      • Caribbean Netherlands+599
      • Cayman Islands+1345
      • Central African Republic +236
      • Chad +235
      • Chile+56
      • China +86
      • Colombia+57
      • Comoros +269
      • Congo +243
      • Congo +242
      • Cook Islands+682
      • Costa Rica+506
      • Côte d’Ivoire+225
      • Croatia +385
      • Cuba+53
      • Curaçao+599
      • Cyprus +357
      • Czech Republic +420
      • Denmark +45
      • Djibouti+253
      • Dominica+1767
      • Dominican Republic +1
      • Ecuador+593
      • Egypt +20
      • El Salvador+503
      • Equatorial Guinea +240
      • Eritrea+291
      • Estonia +372
      • Ethiopia+251
      • Falkland Islands +500
      • Faroe Islands +298
      • Fiji+679
      • Finland +358
      • France+33
      • French Guiana +594
      • French Polynesia +689
      • Gabon+241
      • Gambia+220
      • Georgia +995
      • Germany +49
      • Ghana +233
      • Gibraltar+350
      • Greece +30
      • Greenland +299
      • Grenada+1473
      • Guadeloupe+590
      • Guam+1671
      • Guatemala+502
      • Guernsey+44
      • Guinea +224
      • Guinea-Bissau +245
      • Guyana+592
      • Haiti+509
      • Honduras+504
      • Hong Kong +852
      • Hungary +36
      • Iceland +354
      • India +91
      • Indonesia+62
      • Iran +98
      • Iraq +964
      • Ireland+353
      • Isle of Man+44
      • Israel +972
      • Italy +39
      • Jamaica+1876
      • Japan +81
      • Jersey+44
      • Jordan +962
      • Kazakhstan +7
      • Kenya+254
      • Kiribati+686
      • Kuwait +965
      • Kyrgyzstan +996
      • Laos +856
      • Latvia +371
      • Lebanon +961
      • Lesotho+266
      • Liberia+231
      • Libya +218
      • Liechtenstein+423
      • Lithuania +370
      • Luxembourg+352
      • Macau +853
      • Macedonia +389
      • Madagascar +261
      • Malawi+265
      • Malaysia+60
      • Malflages+960
      • Mali+223
      • Malta+356
      • Marshall Islands+692
      • Martinique+596
      • Mauritania +222
      • Mauritius +230
      • Mayotte+262
      • Mexico +52
      • Micronesia+691
      • Moldova +373
      • Monaco+377
      • Mongolia +976
      • Montenegro +382
      • Montserrat+1664
      • Morocco +212
      • Mozambique +258
      • Myanmar +95
      • Namibia +264
      • Nauru+674
      • Nepal +977
      • Netherlands +31
      • New Caledonia +687
      • New Zealand+64
      • Nicaragua+505
      • Niger +227
      • Nigeria+234
      • Niue+683
      • Norfolk Island+672
      • North Korea +850
      • Northern Mariana Islands+1670
      • Norway +47
      • Oman +968
      • Pakistan +92
      • Palau+680
      • Palestine +970
      • Panama +507
      • Papua New Guinea+675
      • Paraguay+595
      • Peru +51
      • Philippines+63
      • Poland +48
      • Portugal+351
      • Puerto Rico+1
      • Qatar +974
      • Réunion +262
      • Romania +40
      • Russia +7
      • Rwanda+250
      • Saint Barthélemy +590
      • Saint Helena+290
      • Saint Kitts and Nevis+1869
      • Saint Lucia+1758
      • Saint Martin )+590
      • Saint Pierre and Miquelon +508
      • Saint Vincent and the Grenadines+1784
      • Samoa+685
      • San Marino+378
      • São Tomé and Príncipe +239
      • Saudi Arabia +966
      • Senegal +221
      • Serbia +381
      • Seychelles+248
      • Sierra Leone+232
      • Singapore+65
      • Sint Maarten+1721
      • Slovakia +421
      • Slovenia +386
      • Solomon Islands+677
      • Somalia +252
      • South Africa+27
      • South Korea +82
      • South Sudan +211
      • Spain +34
      • Sri Lanka +94
      • Sudan +249
      • Suriname+597
      • Swaziland+268
      • Sweden +46
      • Switzerland +41
      • Syria +963
      • Taiwan +886
      • Tajikistan+992
      • Tanzania+255
      • Thailand +66
      • Timor-Leste+670
      • Togo+228
      • Tokelau+690
      • Tonga+676
      • Trinidad and Tobago+1868
      • Tunisia +216
      • Turkey +90
      • Turkmenistan+993
      • Turks and Caicos Islands+1649
      • Tuvalu+688
      • U.S. Virgin Islands+1340
      • Uganda+256
      • Ukraine +380
      • United Arab Emirates +971
      • United Kingdom+44
      • United States+1
      • Uruguay+598
      • Uzbekistan +998
      • Vanuatu+678
      • Vatican City +39
      • Venezuela+58
      • Vietnam +84
      • Wallis and Futuna+681
      • Western Sahara +212
      • Yemen +967
      • Zambia+260
      • Zimbabwe+263

      Thank you

      Your message have been received.

      Types of sweet and salty confectionery flavours

      Chocolate flavour, milk chocolate type

      Caramel flavour

      Butter caramel flavour

      Cherry

      Flamingo flavour

      Fruity, juicy, tropical and citrusy

      Chocolate flavour, Nougat type

      Nutty, roasted, sweet, dry, creamy

      Tutti-Frutti flavour

      Sweet, fruity, floral, citrus

      Coconut

      Mint

      Soft-drink-flavours-mint

      Sweet, honey-like chocolate flavour

      Cola

      Mango

      soft-drink-flavours-mango

      Cream caramel

      Vanilla

      Vanilla, with its warm, sweet aroma and subtle floral notes, is the perfect companion to chocolate's rich, fullbodied flavor

      Kiwi

      Fruity and juicy

      Eucalyptus

      Cherry blossom

      Whether in a dark chocolate truffle or a creamy white chocolate bar, the infusion of cherry blossom offers a delightful twist that captivates the senses and transforms each bite into a floral symphony of taste.

      Coffee

      Coffee, with its robust and aromatic profile, creates a fine balance and harmony when paired with chocolate. The deep, rich notes of coffee enhance chocolate's natural complexity, adding a layer of depth and intensity that elevates the overall flavor experience.

      Tropical flavour

      Sweet, fruity and floral

      Raspberry

      Sweet, tart and fresh - Strawberries are widely loved and used. Their hint of tartness adds a refreshing and slightly tangy element to chocolate's flavour profile.

      Forest berry flavour

      Sweet, fruity, berry