Hard Tea
A delicious combination of tea and fruity flavours
Refreshment with a Kick an introduction to Hard Tea
Hard tea has become increasingly popular in the US due to its unique combination of familiar tea flavours with a refreshing alcoholic twist. As more consumers look for alternative alcoholic beverages that offer great taste and refreshment, hard tea has gained attention for its versatility and appeal. It caters to a wide range of preferences by combining the light, easy-drinking nature of tea with the social appeal of a ready-to-drink cocktail. This makes it an attractive option for those seeking a flavourful, casual beverage that fits seamlessly into various social settings.
Our mission is to understand the newest category and market developments, as well as flavour trends, to deliver value to our partners. Understanding target markets, sales strategies, and sales channels to identify opportunities is fundamental. However, the flavour possibilities are endless.
The Hard Tea market was valued at 2 billon USD in 2021
Source: Grandviewresearch I Hard Tea market report
The market
Hard Tea has established itself as an exciting, new sub-category with strong growth potential. Hard Tea has seen a growth in the US market of 38.9% in 2023*. Larger brands like Lipton, Arizona and most recently Monster have ventured into the Hard Tea category in the US market. The hard tea category successfully combines the popularity of tea with the growing demand for innovative, convenient alcoholic beverages. This category addresses various consumer needs and preferences, making it a dynamic and expanding segment in the beverage market. Hard teas are typically sold in cans or bottles, making them convenient for on-the-go consumption.
Hard Tea value growth
%
Hard Tea grew by 38.9% in 2023
NIQ I A look-back at 2023 alcoholic beverage trends
Product offering - Innovating Hard Tea flavours
Highly skilled flavourists can help you introduce just the right product for your markets. To us, aroma is not just another soft drink ingredient; it’s an experience. We are on a mission to develop and market new taste experiences for consumers. Our flavourists are equipped with a vast taste toolbox using compounds and natural identical flavours to create the most unique flavour profiles. We innovate and produce flavours that replicate and match existing tastes while constantly experimenting with new taste sensations.
Types of Sweet Flavoring
