Yes, as a beverage ingredient supplier we do offer organic flavour concentrates for beverages. We are specialized in developing 95:5 flavour beverage solutions. This means that 95% of the flavour components must come from the source e.g. lime. The remaining 5% can come from a different source.
Flavoured Water
A world of flavour combinations
Flavoured Water at a glance
Flavoured water is relevant for consumers looking for an alternative to sugary drinks. Flavoured water often contains fewer calories and less sugar than sugary carbonated soft drinks or energy drinks. A wide range of flavoured water products are available. Popular flavours include Aloe Vera, lemon, lime, orange, grapefruit, berry fusions, and cucumber. In general flavoured water can be roughly divided into 3 categories: Vitamin enriched water, Functional water and Flavour infused water. Global bottled water sales from 109 countries grew 73% between 2010 and 2020. Packaged – or bottled water now accounts for larger sales volumes than carbonated soft drinks.
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The sales of enhanced bottled water in the United States amounted to about 4.11 billion U.S. dollars in 2018
*Source: Statista I Functional water
The market
Functional water, which belongs to the non-alcoholic beverage category, is water which offers additional health and other functional benefits. It is enhanced by supplemental ingredients
16 percent of Americans stated that functional attributes are the leading factor they consider when drinking their preferred non-alcoholic beverage.
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60 percent of US consumers to
%
Want their beverage to be a good source of antioxidants.
Statista I Functional water – statistics and facts
Statista I Bottled water worldwide
Grandviewresearch I Flavoured water market, industry analysis
United Nations University I Bottled Water
Product offering
We offer a wide selection of flavours and flavour solutions for bottled - and flavoured water products. .
Popular flavours
Does Einar Willumsen offer organic beverage applications for flavoured water?
Does Einar Willumsen offer natural beverage applications for flavoured water?
Yes. Our compounds and extracts for beverages can be tailored to meet your specific requirements. At Einar Willumsen we offer both 95:5 and artificial flavours for flavoured water to suit your requirements.
What are the most popular flavours for flavoured water?
The most popular flavours for flavoured water tend to reflect a preference for natural, clean, and refreshing tastes among consumers. Some of the top flavors are citrus varieties such as lemon/lime and orange, berry flavours like strawberry and raspberry, and tropical fruits: Mango, pineapple, and coconut water.
Does Einar Willumsen create custom flavours for water?
Yes, at Einar Willumsen we tailor taste and flavour for your unique market and brand, offering custom flavour solutions that align perfectly with your product vision and target audience.
Does Einar Willumsen produce flavourings that are sugar-free or low in calories?
Yes, Einar Willumsen we specialize in creating flavorings that can be tailored to meet specific dietary needs, including sugar-free or low-calorie options. As a beverage ingredient supplier our expertise in flavor development allows us to offer a wide range of flavoring solutions that enhance the taste of flavoured water without adding significant calories or sugars.
What are the trends in flavoured water in 2024?
In 2025, the flavored water market is defined by several key trends: There’s a strong preference for natural and organic ingredients, with consumers avoiding artificial additives in favor of real fruit extracts and natural flavors. The emergence of functional flavored waters, enriched with vitamins, minerals, and other health-boosting ingredients to cater to wellness-oriented consumers is on the rise. And we see an expansion of flavor profiles to include exotic, botanical, and gourmet options, offering unique and adventurous taste experiences.
How big is the flavoured water market?
The flavoured water market has been consistently growing due to increasing consumer demand for healthier beverage options. Market research reports suggest a significant upward trajectory. This growth is driven by a shift in consumer preferences towards beverages that offer both hydration and taste without the high sugar content of traditional soft drinks.