Alcoholic RTDs

Elevate Tasteful Moments

A category fueled by innovation

RTD innovation continues to pivot around novel and unique flavour combinations. Enter the flavoured alcoholic beverages market, where innovation and indulgence converge to redefine the drinking experience. Flavored alcoholic beverages offer a tantalizing twist to traditional beverages, blending the artistry of mixology with an explosion of enticing flavors. From the classic citrus zing to the exotic allure of tropical fruits, these beverages cater to a spectrum of palates, inviting you to embark on a journey of taste exploration.

0 %

RTD consumption has grown +104% from 2021 to 2023

*Source: Nielsen I Ready to drink alcohold beverage segment growth

The market

The global market share for spirits and ready-to-drink alcoholic beverages increased between 2019 and 2021. During the same period, all other alcoholic beverages declined in market share. The market growth paves the way for innovation. It has captured the attention of a broad consumer group, seeking a perfect blend of convenience, quality, and a diverse range of tantalizing flavors.
The appeal of RTD beverages extends beyond traditional drinking occasions, making them the ideal companion for social gatherings, outdoor adventures, or an indulgent evening at home. With stylish packaging and new exciting global and exotic flavours. Retailers and brands are responding to this trend in a highly globalized world by expanding their beverage offerings. This may be through creating entirely new product lines or adapting existing ones.

Sales of ready-to-drink alcoholic beverages grew by over

worldwide in 2021.

Global sales of ready-to-drink alcoholic beverages exceeded

million nine-liter cases

Alcoholic RTD consumption has grown

from 2021 to 2023

Off-trade alcohol sales value in the UK in 2020

million GBP

Mintel I A year of innovation in RTD wine & spirits 2024
Statista I Consumer trends 2024 – Sober curious
Statista I Alcoholic drinks:Market data, analysis and forecast
Statista I Global alcoholic beverage market share 2022
Statista I RTD alcoholic beverage volume sales
Statista I UK alcoholic beverage volume sales
Nielsen I RTD consumption
Nielsen I Key beverage trends 2024
Grandviewresearch I Hard Tea market report

Product offering

We offer a wide selection of RTD flavour variants ranging from sugar-free solutions, classic cocktail-flavored RTD, or Organic flavourings. Depending on your market needs, regulations, and demand we can create the solution. please do not hesitate to contact us.

Long drinks

Ready-to-Drink (RTD) Long Drinks combines the artistry of mixology with the convenience of on-the-go enjoyment. Diving market RTD Long Drinks, we experience a marriage between the complexity of crafted cocktails with the simplicity of a perfectly prepared beverage ready to be savoured by busy consumers always on the fly.

Hard Seltzer

Hard seltzer is an alcoholic beverage made from a blend of carbonated water, alcohol, and often some type of fruit flavouring. Hard seltzers have balanced naturalness with taste excitement while containing fewer calories than sugary competitors in the global RTD market. The permissible taste excitement and a slight hint of sweetness offer the perfect canvas for testing new exotic flavors and locally relevant fruits and herbs.

Reduced – and non-alcoholic solutions

The trend of prioritizing one's health as a way of life, instead of a mere necessity, has given rise to the "sober curious" movement. This movement is a response to evolving consumer preferences, while also reflecting a more open-minded approach toward alcohol consumption. The RTD brands are responding to increased interest in low-alcohol RTDs as consumers, especially younger adults, look to moderate their alcohol intake.

Hard Tea:

Blending the refreshing and familiar taste of traditional iced tea with the addition of alcohol. Hard tea combines the crispness of tea flavours with the mild kick of alcohol, creating a unique and enjoyable drink. Hard teas typically have an alcohol by volume (ABV) content ranging from 4% to 7%. The rich flavour from various teas mixed with fruit infusions is often a palatable choice without the overpowering effects of alcohol. The balanced flavour profile makes Hard Tea a popular choice for warm weather or outdoor gatherings. The combination of tea and alcohol provides a unique and enjoyable drinking experience.

Long Drink RTD

Hard Seltzer RTD

Reduced - or non-alcoholic solution RTD

Hard Tea RTD

+50.000 liters RTD

+100.000 liters RTD

+250.000 liters RTD

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Relevant types of Flavouring

Coffee

Acidic, earthy and aromatic - Our Coffee flavourings are well suited for long drinks, RTDs, RTD cocktails etc. used to produce e.g. the classic Espresso Martini flavour.

Mojito

Fresh, sweet and rummy - The combination of mint leaves, sugar cane and rum makes this particluar flavour an obvious choice for many consumers.

Tonic

Bitter, citrusy and aromatic - the classic tonic flavour carry a distinctive aroma from the quinine content. This aromatic quality adds depth to the overall drinking experience and contributes to the complexity of the beverage.

Mint

Cooling, sweet and herbacuous - Mint is a versatile herb known for its refreshing and aromatic qualities. Making it the perfect companion in alcoholic beverages as counterpart to e.g. flavour rich rums and other dark spirits.

Lemon-Lime

Acidic, sweet and versatile - Lemon and lime pair well with a variety of other flavors, including herbs (mint or basil), berries, and tropical fruits. This versatility allows for creative combinations in alcoholic drinks.

Strawberry

Sweet, tart and fragrant - The strawberry with its viscosity can be both a flavourful element in an alcoholic RTD but also adding sensation and texture to the overall mouthfeel.

Cognac

Spiced, floral and rancio - its rancio flavour is a unique characteristic associated with aged cognac, presenting itself as a complex amalgamation of flavors, including nuttiness, dried fruits, and earthy tones.

Coconut

Sweet, creamy and fresh - Coconut has a distinctive and tropical flavor profile, known for its sweet and nutty characteristics. Whether enjoyed fresh, dried, or in drinks, coconut imparts a unique taste

Cola

sweet, mildly spicy and aromatic - The cola flavour as we know it serves the perfect canvas for long drinks with dark spirits. The depth of the vanilla and caramel makes it the perfect mixer.