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    einar-willumsen-logo Einar Willumsen

    Alcoholic RTDs

    A category fueled by innovation

    RTD innovation continues to pivot around novel and unique flavour combinations. Enter the flavoured alcoholic beverages market, where innovation and indulgence converge to redefine the drinking experience. Flavored alcoholic beverages offer a tantalizing twist to traditional beverages, blending the artistry of mixology with an explosion of enticing flavors. From the classic citrus zing to the exotic allure of tropical fruits, these beverages cater to a spectrum of palates, inviting you to embark on a journey of taste exploration.

    0 %

    RTD consumption has grown +104% from 2021 to 2023

    *Source: Nielsen I Ready to drink alcohold beverage segment growth

    The market

    The global market share for spirits and ready-to-drink alcoholic beverages increased between 2019 and 2021. During the same period, all other alcoholic beverages declined in market share. The market growth paves the way for innovation. It has captured the attention of a broad consumer group, seeking a perfect blend of convenience, quality, and a diverse range of tantalizing flavors. The appeal of RTD beverages extends beyond traditional drinking occasions, making them the ideal companion for social gatherings, outdoor adventures, or an indulgent evening at home. With stylish packaging and new exciting global and exotic flavours. Retailers and brands are responding to this trend in a highly globalized world by expanding their beverage offerings. This may be through creating entirely new product lines or adapting existing ones.

    Sales of ready-to-drink alcoholic beverages grew by over

    %

    worldwide in 2021.

    Global sales of ready-to-drink alcoholic beverages exceeded

    million nine-liter cases

    Alcoholic RTD consumption has grown

    %

    from 2021 to 2023

    Off-trade alcohol sales value in the UK in 2020

    million GBP

    Mintel I A year of innovation in RTD wine & spirits 2024
    Statista I Consumer trends 2024 - Sober curious
    Statista I Alcoholic drinks:Market data, analysis and forecast
    Statista I Global alcoholic beverage market share 2022
    Statista I RTD alcoholic beverage volume sales
    Statista I UK alcoholic beverage volume sales
    Nielsen I RTD consumption
    Nielsen I Key beverage trends 2024
    Grandviewresearch I Hard Tea market report

    World map

    Product offering

    We offer a wide selection of RTD flavour variants ranging from sugar-free solutions, classic cocktail-flavored RTD, or Organic flavourings. Depending on your market needs, regulations, and demand we can create the solution. please do not hesitate to contact us.

    Hard Seltzer

    Hard seltzer is an alcoholic beverage made from a blend of carbonated water, alcohol, and often some type of fruit flavouring. Hard seltzers have balanced naturalness with taste excitement while containing fewer calories than sugary competitors in the global RTD market. The permissible taste excitement and a slight hint of sweetness offer the perfect canvas for testing new exotic flavors and locally relevant fruits and herbs.

    Questions for you

    Please let us know what sort of RTD product you would like to launch?

    Questions for you

    Please let us know the quantity you
wish to produce?

    Questions for you

    Is there anything specific we need to know about the project?

    If you have any relevant documents, you would like us to go through before, 
please upload here of describe

    Upload

      Please fill in your contact details

      • Afghanistan +93
      • Albania +355
      • Algeria +213
      • American Samoa+1684
      • Andorra+376
      • Angola+244
      • Anguilla+1264
      • Antigua and Barbuda+1268
      • Argentina+54
      • Armenia +374
      • Aruba+297
      • Australia+61
      • Austria +43
      • Azerbaijan +994
      • Bahamas+1242
      • Bahrain +973
      • Bangladesh +880
      • Barbados+1246
      • Belarus +375
      • Belgium +32
      • Belize+501
      • Benin +229
      • Bermuda+1441
      • Bhutan +975
      • Bolivia+591
      • Bosnia and Herzegovina +387
      • Botswana+267
      • Brazil +55
      • British Indian Ocean Territory+246
      • British Virgin Islands+1284
      • Brunei+673
      • Bulgaria +359
      • Burkina Faso+226
      • Burundi +257
      • Cambodia +855
      • Cameroon +237
      • Canada+1
      • Cape Verde +238
      • Caribbean Netherlands+599
      • Cayman Islands+1345
      • Central African Republic +236
      • Chad +235
      • Chile+56
      • China +86
      • Colombia+57
      • Comoros +269
      • Congo +243
      • Congo +242
      • Cook Islands+682
      • Costa Rica+506
      • Côte d’Ivoire+225
      • Croatia +385
      • Cuba+53
      • Curaçao+599
      • Cyprus +357
      • Czech Republic +420
      • Denmark +45
      • Djibouti+253
      • Dominica+1767
      • Dominican Republic +1
      • Ecuador+593
      • Egypt +20
      • El Salvador+503
      • Equatorial Guinea +240
      • Eritrea+291
      • Estonia +372
      • Ethiopia+251
      • Falkland Islands +500
      • Faroe Islands +298
      • Fiji+679
      • Finland +358
      • France+33
      • French Guiana +594
      • French Polynesia +689
      • Gabon+241
      • Gambia+220
      • Georgia +995
      • Germany +49
      • Ghana +233
      • Gibraltar+350
      • Greece +30
      • Greenland +299
      • Grenada+1473
      • Guadeloupe+590
      • Guam+1671
      • Guatemala+502
      • Guernsey+44
      • Guinea +224
      • Guinea-Bissau +245
      • Guyana+592
      • Haiti+509
      • Honduras+504
      • Hong Kong +852
      • Hungary +36
      • Iceland +354
      • India +91
      • Indonesia+62
      • Iran +98
      • Iraq +964
      • Ireland+353
      • Isle of Man+44
      • Israel +972
      • Italy +39
      • Jamaica+1876
      • Japan +81
      • Jersey+44
      • Jordan +962
      • Kazakhstan +7
      • Kenya+254
      • Kiribati+686
      • Kuwait +965
      • Kyrgyzstan +996
      • Laos +856
      • Latvia +371
      • Lebanon +961
      • Lesotho+266
      • Liberia+231
      • Libya +218
      • Liechtenstein+423
      • Lithuania +370
      • Luxembourg+352
      • Macau +853
      • Macedonia +389
      • Madagascar +261
      • Malawi+265
      • Malaysia+60
      • Malflages+960
      • Mali+223
      • Malta+356
      • Marshall Islands+692
      • Martinique+596
      • Mauritania +222
      • Mauritius +230
      • Mayotte+262
      • Mexico +52
      • Micronesia+691
      • Moldova +373
      • Monaco+377
      • Mongolia +976
      • Montenegro +382
      • Montserrat+1664
      • Morocco +212
      • Mozambique +258
      • Myanmar +95
      • Namibia +264
      • Nauru+674
      • Nepal +977
      • Netherlands +31
      • New Caledonia +687
      • New Zealand+64
      • Nicaragua+505
      • Niger +227
      • Nigeria+234
      • Niue+683
      • Norfolk Island+672
      • North Korea +850
      • Northern Mariana Islands+1670
      • Norway +47
      • Oman +968
      • Pakistan +92
      • Palau+680
      • Palestine +970
      • Panama +507
      • Papua New Guinea+675
      • Paraguay+595
      • Peru +51
      • Philippines+63
      • Poland +48
      • Portugal+351
      • Puerto Rico+1
      • Qatar +974
      • Réunion +262
      • Romania +40
      • Russia +7
      • Rwanda+250
      • Saint Barthélemy +590
      • Saint Helena+290
      • Saint Kitts and Nevis+1869
      • Saint Lucia+1758
      • Saint Martin )+590
      • Saint Pierre and Miquelon +508
      • Saint Vincent and the Grenadines+1784
      • Samoa+685
      • San Marino+378
      • São Tomé and Príncipe +239
      • Saudi Arabia +966
      • Senegal +221
      • Serbia +381
      • Seychelles+248
      • Sierra Leone+232
      • Singapore+65
      • Sint Maarten+1721
      • Slovakia +421
      • Slovenia +386
      • Solomon Islands+677
      • Somalia +252
      • South Africa+27
      • South Korea +82
      • South Sudan +211
      • Spain +34
      • Sri Lanka +94
      • Sudan +249
      • Suriname+597
      • Swaziland+268
      • Sweden +46
      • Switzerland +41
      • Syria +963
      • Taiwan +886
      • Tajikistan+992
      • Tanzania+255
      • Thailand +66
      • Timor-Leste+670
      • Togo+228
      • Tokelau+690
      • Tonga+676
      • Trinidad and Tobago+1868
      • Tunisia +216
      • Turkey +90
      • Turkmenistan+993
      • Turks and Caicos Islands+1649
      • Tuvalu+688
      • U.S. Virgin Islands+1340
      • Uganda+256
      • Ukraine +380
      • United Arab Emirates +971
      • United Kingdom+44
      • United States+1
      • Uruguay+598
      • Uzbekistan +998
      • Vanuatu+678
      • Vatican City +39
      • Venezuela+58
      • Vietnam +84
      • Wallis and Futuna+681
      • Western Sahara +212
      • Yemen +967
      • Zambia+260
      • Zimbabwe+263

      Thank you

      Your message have been received.

      Relevant types of Flavouring

      Cola

      sweet, mildly spicy and aromatic - The cola flavour as we know it serves the perfect canvas for long drinks with dark spirits. The depth of the vanilla and caramel makes it the perfect mixer.

      Blood Orange

      Sweet, slightly tart and berry-like

      Angostura

      Tart, warm and complex - Angostura is a concentrated bitters made from a blend of herbs and spices, originally developed in the early 19th century.

      Pink grapefruit

      sweet, tangy and slightly bitter.

      Blackberry

      Sweet, fruity and slightly floral

      Blackcurrant

      Fresh, fruity, rich and slightly dry

      Caipirinha

      Citrusy, Rummy, slightly smoked and sweet

      Cherry

      Fruity, warm, spicy and stoney

      Cloudy Lemon

      Sweet, Zesty and mildly tart.

      Cucumber

      Green, fresh and watery. The freshness of the cucumber complements the botanicals in gin, enhancing the overall complexity of the drink.

      Elderflower

      Fruity, fresh, floral and slightly woody.