Alcoholic RTDs
Elevate Tasteful Moments
A category fueled by innovation
RTD innovation continues to pivot around novel and unique flavour combinations. Enter the flavoured alcoholic beverages market, where innovation and indulgence converge to redefine the drinking experience. Flavored alcoholic beverages offer a tantalizing twist to traditional beverages, blending the artistry of mixology with an explosion of enticing flavors. From the classic citrus zing to the exotic allure of tropical fruits, these beverages cater to a spectrum of palates, inviting you to embark on a journey of taste exploration.
RTD consumption has grown +104% from 2021 to 2023
*Source: Nielsen I Ready to drink alcohold beverage segment growth
The market
The global market share for spirits and ready-to-drink alcoholic beverages increased between 2019 and 2021. During the same period, all other alcoholic beverages declined in market share. The market growth paves the way for innovation. It has captured the attention of a broad consumer group, seeking a perfect blend of convenience, quality, and a diverse range of tantalizing flavors. The appeal of RTD beverages extends beyond traditional drinking occasions, making them the ideal companion for social gatherings, outdoor adventures, or an indulgent evening at home. With stylish packaging and new exciting global and exotic flavours. Retailers and brands are responding to this trend in a highly globalized world by expanding their beverage offerings. This may be through creating entirely new product lines or adapting existing ones.
%
worldwide in 2021.
million nine-liter cases
%
from 2021 to 2023
million GBP
Mintel I A year of innovation in RTD wine & spirits 2024
Statista I Consumer trends 2024 - Sober curious
Statista I Alcoholic drinks:Market data, analysis and forecast
Statista I Global alcoholic beverage market share 2022
Statista I RTD alcoholic beverage volume sales
Statista I UK alcoholic beverage volume sales
Nielsen I RTD consumption
Nielsen I Key beverage trends 2024
Grandviewresearch I Hard Tea market report
Product offering
We offer a wide selection of RTD flavour variants ranging from sugar-free solutions, classic cocktail-flavored RTD, or Organic flavourings. Depending on your market needs, regulations, and demand we can create the solution. please do not hesitate to contact us.