The influence of Asia on global affairs has expanded significantly, with China and India emerging as economic powerhouses that have reshaped the dynamics of international trade and culture. As we explore the ripple effect of Asian influence, extending beyond the economic powerhouses China and India, we encounter a diverse spectrum of cultures, cuisines, and technologies that are leaving an indelible mark on the world stage. As the world we live in becomes more globalized and diverse a demand for new, enticing exotic and global flavours grow. We now see flavours on the shelves in retail we did not see 10 years ago. 65% of US sonsumers are interested in lemongrass as an Asian flavor or ingredient.

Third culture cuisines and intercultural flavours refer to a culinary style that blends elements from multiple cultures, often created by individuals who grow up or live in multicultural environments. This fusion of diverse food traditions results in innovative dishes that reflect a hybrid cultural identity. With globalization, third culture cuisine has gained prominence as people increasingly encounter and integrate various cultural influences in their daily lives. The exchange of ingredients, cooking techniques, and culinary traditions across borders has led to the creation of unique and diverse dining experiences as well as vibrant, innovative flavours available in retail around the world. The rise of unique or unusual flavor combinations from various world cuisines provides captivating experiences for adventurous consumers looking to bring home world cuisine flavours.