An Introduction to Functional Beverages and the Contemporary Market Landscape
In the realm of modern consumer choices, a paradigm shift towards health and wellness has heralded the rise of functional beverages as a cornerstone of a balanced lifestyle. The dynamic world of functional beverages offers a discerning perspective on the current market trends that shape this expanding industry.
Examples of functional beverages:
With their precision-engineered formulations, have transcended the conventional boundaries of refreshment. Tailored to meet the unique needs of active individuals, athletes, and consumers looking for alternatives to Energy Drinks and CSDs. The global revenue in the 'Energy & Sports Drinks' segment of the non-alcoholic drinks market was forecast to continuously increase between 2023 and 2027 by in total of 47 billion U.S. dollars (+24.32 percent)**
Pro-and Prebiotic Drinks
They represent a marriage of culinary artistry and nutritional science, designed to support and optimize the intricate ecosystem of the human gut.
Cognitive Support drinks
A fusion between functionality and flavour. In the dynamic landscape of modern lifestyles, where cognitive demands are constant, cognitive drinks emerge as pivotal players in the quest for mental fortitude.
In an era defined by perpetual connectivity and busy living, relaxation drinks emerge as guiding sources of relief in the contemporary beverage market. Recognizing the universal need for moments of rest, these drinks have become integral to the pursuit of relaxation and mindfulness and contain both functional as well as flavours like chamomile, lavender, and lemon balm.
Meal Replacement drinks
For the busy consumer always on the go or those in pursuit of a healthier or more conscious lifestyle. Meal replacement drinks or MRPs represent a pinnacle in nutritional innovation, strategically crafted to offer a comprehensive spectrum of essential nutrients while delivering unparalleled convenience.
Plant based drinks
A combination of taste and sustainability. Plant-based drinks stand as a testament to the meeting of culinary artistry and ecological responsibility. Deliberately formulated to deliver not only distinctive flavors but also a symphony of essential nutrients sourced from nature. The market value for plant protein is forecast to be 17.4 billion U.S. dollars in 2027. Compared to the 12.2 billion the market was estimated to be worth in 2022. This would constitute an increase of over seven billion U.S. dollars*
Protein drinks are used to deliver a high amount of protein. Their primary purpose is to provide a convenient and quick source of protein for those looking to supplement their diet. Protein drinks come in a wide range of different versions and may be milk-based, plant-based, or simply clear protein water.
These are typically enriched with different vitamins each playing a unique role. From the water-soluble B-complex vitamins contributing to energy metabolism to the fat-soluble vitamins A, D, E, and K promoting various physiological functions, the ensemble of vitamins in vitamin water represents a balanced approach to nutritional fortification.
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