Functional Ingredients

Elevate Your Brand with Functional Foods – Where Innovation Meets Health

Fueling Wellness and health

In an era where consumers are increasingly conscious of their well-being, the demand for functional foods and beverages has skyrocketed. As health-conscious consumers actively seek products that not only satisfy their taste buds but also contribute to their overall well-being, the functional food and beverage market is undergoing a significant transformation. Across target groups Healthy aging is a key theme for now and beyond. Heart health, weight management, and hormone health are areas brands need to be paying attention to.

In 2021, the global functional foods and beverage market was worth 281,14 Billion U.S. dollars.

*Source: Statista I Functional food and beverages market size

The market

The demand for healthier products has never been bigger. The opportunity for brands to help consumers age and live well by maintain overall health, supporting weight management, and improving muscle mass. The overall market size and revenue from the different segments of functional food and beverage show unparalleled potential.

The global functional food and beverage market market is predicted to grow at a CAGR of

between 2021 and 2028

In 2019, the global functional protein market was estimated to a value at approximately 5 billion U.S. dollars and is estimated to reach

billion U.S dollars in 2026

The global revenue in the 'Energy & Sports Drinks' segment is forecast to continuously increase between 2023 and 2027 by

Billion U.S. dollars (+24.32 percent)

The global market value for plant protein is forecast to be

Billion U.S. Dollars in 2027

Statista I Functional food and beverages market size
Statista I Global dietary supplements and functional foods market – statistics and facts
Statista I Revenue of the Energy & Sports Drinks industry worldwide 2014-2027
Statista I Sales value Sport & Energy Drinks worldwide
Statista I Global plant protein market value 2022-2027
Statista I Global plant protein market value
Statista I Functional Protein global market value

Product offering

We offer a wide selection of Functional Food and Beverage solutions. ranging from powders, bars or protein water. Depending on your market needs, regulations and demand we can create the solution. Please do not hesitate to contact us.

Powder solutions

A versatile and convenient solution to meet consumers’ nutritional needs. Whether you are targeting gym-goers, athletes looking to enhance performance, or someone simply aiming to boost daily protein intake, protein powders offer a convenient and efficient way to fuel the body

Vitamin-enriched drinks

Are typically enriched with different vitamins each playing a unique role. From the water-soluble B-complex vitamins contributing to energy metabolism to the fat-soluble vitamins A, D, E, and K promoting various physiological functions, the ensemble of vitamins in vitamin water represents a balanced approach to nutritional fortification.

Sports Drinks

Sports drinks are specially formulated beverages designed to help athletes and active individuals hydrate, replenish electrolytes, and maintain energy levels during and after intense physical activities. These drinks typically contain a blend of water, electrolytes (such as sodium, potassium, and magnesium), carbohydrates, and sometimes vitamins and minerals. The primary goals of sports drinks are to replace fluids lost through sweat, provide a quick source of energy through easily digestible sugars, and prevent dehydration and electrolyte imbalances that can impair performance. In the US market, sports drinks are growing fast with an estimated CAGR of 5.6%.

Meal Replacement Solutions

For the busy consumer always on the go or those in pursuit of a healthier or more conscious lifestyle. Meal replacement drinks or MRPs represent a pinnacle in nutritional innovation, strategically crafted to offer a comprehensive spectrum of essential nutrients while delivering unparalleled convenience.

Protein bars

Protein bars are must than just snacks; they're a convergence of taste, nutrition, and functionality, designed to elevate your brand's reputation in the competitive market of protein-centric offerings

Protein drinks

Protein drinks are used to deliver a high amount of protein. Their primary purpose is to provide a convenient and quick source of protein for those looking to supplement their diet. Protein drinks come in a wide range of different versions and may be milk-based, plant-based, or simply clear protein water.

Plant-based functional drinks

A combination of taste and sustainability. Plant-based drinks stand as a testament to the meeting of culinary artistry and ecological responsibility. Deliberately formulated to deliver not only distinctive flavors but also a symphony of essential nutrients sourced from nature. The market value for plant protein is forecast to be 17.4 billion U.S. dollars in 2027. Compared to the 12.2 billion the market was estimated to be worth in 2022. This would constitute an increase of over seven billion U.S. dollars*

Cognitive support drinks

A trending category targeting knowledge workers and students. These beverages are intended to enhance mental performance.

Pro-and Prebiotic drinks

Designed to support and optimize the intricate ecosystem of the human gut. The growth of the prebiotics industry partly stems from the expansion of research into the microbiome, and the possibility of improving health by targeting it. Recent years have seen more attention towards the gut microbiome, which is increasingly linked to many different strands of health beyond just digestive health, including but not limited to weight management, skin health, cognitive health and mood. In this respect, through the gut microbiome, digestive health has evolved to concern more than consumers' more 'immediate' digestive health troubles.

Relaxation drinks

In an era defined by perpetual connectivity and busy living, relaxation drinks emerge as guiding sources of relief in the contemporary beverage market. Recognizing the universal need for moments of rest, these drinks have become integral to the pursuit of relaxation and mindfulness and contain both functional as well as flavours like chamomile, lavender, and lemon balm.

Types of functional flavorings

Chocolate

Bitter, sweet, and creamy - Chocolate has a rich, complex flavor profile that combines sweetness, bitterness, and often nutty or fruity notes

Salted Caramel

Sweet, creamy and salty - Salted caramel's versatility makes it a popular choice in a wide range of products, including ice cream, candies, coffee drinks, desserts, and protein bars

Vanilla

Sweet, creamy and warm – Vanilla has a rich and sweet flavour profile that is widely used across culinary applications for a good reason.

Coffee

Bitter, acidic, and rich - Coffee has a complex and diverse flavor profile

Strawberry

Sweet, tart and fresh - Strawberries are widely loved and used. Their hint of tartness adds a refreshing and slightly tangy element to their flavour profile.

Banana

Creamy, sweet and mildly tart – bananas have a natural mouth-coating texture making them an interesting choice for CSDs – adding a pleasant mouthfeel to the final product.

Cookies and Cream

Sweet, creamy and crunchy - Cookies and cream is a popular and indulgent flavor profile that mimics the taste of the classic cookies and cream combination found in desserts

Peanut Butter

Nutty, aromatic and creamy - Peanut butter is a beloved flavor known for its rich, nutty, and slightly salty profile

What is a functional beverage?

A functional beverage is a drink enhanced with functional ingredients that offer health benefits beyond basic nutrition. These functional drinks aim to improve general wellness, energy levels, mental clarity, and physical performance through the addition of vitamins, minerals, herbs, and other bioactive compounds.

What is a functional ingredient?

A functional ingredient is a component added to flavoured beverages to provide specific health benefits. These functional ingredients in drink products can include vitamins, minerals, probiotics, dietary fibers, antioxidants, or herbs that contribute to the beverage’s health-promoting properties.

Does Einar Willumsen offer natural flavourings for functional beverages?

Yes, Einar Willumsen specializes in providing natural flavours and aroma to enhance functional beverages. Our portfolio includes a wide range of flavour extracts derived from natural sources, ensuring your drinks meet consumer demand for clean, health-focused products.

Does Einar Willumsen offer organic flavourings for functional beverages?

Absolutely. Einar Willumsen offers organic flavour extracts for functional drinks, catering to the growing consumer preference for organic and environmentally friendly products. These organic flavoured beverages leverage the purest functional beverage ingredients to deliver exceptional taste and health benefits.

Does Einar Willumsen offer artificial flavourings for functional beverages?

Yes, in addition to our extensive range of natural flavours and organic flavourings, Einar Willumsen also provides artificial flavours for functional drinks. These are developed to deliver consistent and vibrant aroma and taste profiles, meeting the diverse needs of our clients. Our artificial flavourings ensure versatility and stability in various drink applications, enabling brands to create distinctive and appealing functional drinks that resonate with consumers.

What are the most popular flavours for functional beverages?

Among the most popular flavours for functional beverages are citrus, berry, and tropical fruit profiles. However, Einar Willumsen also sees rising demand for innovative flavours like botanicals, teas, spices, and exotic fruits, reflecting diverse consumer preferences for flavoured beverages.

Does Einar Willumsen create custom flavours for functional beverages?

Yes, Einar Willumsen excels in creating custom flavours for functional beverages, tailored to specific brand needs and consumer trends. Our team works closely with clients to develop unique flavoured beverages that stand out in the market, utilizing our expertise in functional ingredients in drink products and natural flavours.

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