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About confectionery

Elevate your Confectionery experience.

Confectionery, with its rich history, has always been a source of joy and celebration, and despite the growing focus on health, consumers are not neglecting their sweet tooth. Our team of flavor experts brings together a wealth of knowledge, expertise, and a dash of artistic flair to curate a diverse range of flavors.

The market is expected to grow annually by 5.99% from 2023-2027*

The sweet symphony of Confectionery trends

Innovative Flavours and Combinations

Confectionery trends have been leaning towards unique and unexpected flavor combinations. In recent years, there has been an exploration of exotic and global flavours, as well as creative pairings such as sweet and savory or spicy and sweet.

Health-Conscious Options

Consumers are increasingly looking for healthier alternatives in their confectionery choices. This has led to the rise of products with reduced sugar content, natural sweeteners, and even functional ingredients like superfoods.

Natural and functional treats

The demand for natural and healthy candy has been growing. Consumers are seeking products without artificial colours, flavours, or additives. Additionally, there is a focus on functional ingredients that provide health benefits such as antioxidants, fiber, or vitamins.

Sustainability and Ethical Sourcing

The confectionery industry has been making efforts to address environmental concerns. Consumers are more conscious of sustainability, leading to a rise in demand for ethically sourced ingredients, eco-friendly packaging, and a commitment to reducing the industry’s ecological footprint.

Plant-based and vegan treats

With the increasing interest in plant-based and vegan diets, there is a rising demand for candy that is free from animal products.

Manufacturers are experimenting with alternative ingredients such as fruit purees, coconut milk, almond butter, and plant-based colorings to cater to this trend.


*The market is expected to grow annually by 5.99% from 2023-2027

Do you have questions regarding confectionary?

Daniel Vrist

Key Account Manager

Mobile: +4521606278

Mail: dvr@ewflavours.com

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