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Please let us know what sort of energy drink product you would like to launch?

Questions for you

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    einar-willumsen-logo Einar Willumsen

    Energy Drink Flavours

    Enter new markets with refreshing and exhilarating energy drinks

    We take immense pride in being at the forefront of the energy drink category, offering an exceptional range of beverages designed to ignite the senses and revitalize both body and mind. As industry experts in this dynamic realm, we understand the significance of providing beverages that not only energize but also deliver taste and quality.

    Energy drinks are a category of beverages specially formulated to provide an invigorating boost, giving you the edge you need to seize the day. Packed with a potent combination of vitamins, minerals, amino acids, and natural stimulants, these drinks are tailored to enhance mental focus, endurance, and overall performance, making them a favorite among individuals from all walks of life, including athletes, students, and professionals.

    Our carefully crafted energy drink flavours complement these functional ingredients, ensuring that each sip not only provides a boost but also delivers a satisfying taste experience. From bold, refreshing citrus to exotic blends, our flavours are designed to suit diverse palates and preferences.

    0

    the global energy and sports drinks market generated a total revenue of 191 billion U.S. dollars in 2023.

    *Source: Statista I Sales value energy drinks worldwide

    The market

    The global energy drink category has witnessed a remarkable increase in popularity, emerging as a dynamic and influential segment within the beverage industry. Energy drinks are formulated with ingredients like caffeine, amino acids, and herbal extracts, intended to provide an energy boost and enhance mental alertness. These beverages target a wide demographic, including young adults, knowledge workers, blue-collar workers, students, and athletes. Appealing to those seeking a boost of energy and refreshment.

    Global dnergy drink market is forecast to reach

    Billion USD in 2027
    Source: Statista I Sales value Sport & Energy Drinks worldwide

    The global market is expected

    to expand at a CAGR of

    %

    from 2022-2030
    Source: Statista I Sales value Sport & Energy Drinks worldwide

    %

    of US consumers between 18-29 years drink ED regularly
    Source: Statista I Energy drinks consumption by age USA

    %

    of US consumers between 30-49 years drink ED regularly
    Source: - Statista I Energy drinks consumption by age USA

    Statista I Sales value energy drinks worldwide by sales channel
    Statista I Sales value Sport & Energy Drinks worldwide
    Statista I Energy drinks consumption by age USA

    World map

    Product offering

    We offer a wide selection of energy drink flavours. Whether you wish to introduce a natural-flavoured energy drink, enriched with functional ingredients or simply a version without sugar added our highly skilled flavourists can help you introduce just the right product for your markets.

    Sugarfree Energy Drinks:

    A rise in consumer interest in less sugary alternatives has paved the way for sugar reduction and various sugar alternatives. Depending on the market and local palette we create both sugar reduction and sugarfree solutions with the same aim: A reduced or no amount of sugar with the same full-bodied flavour profile and mouthfeel as energy drinks with added sugar.

    Energy Drink Seltzers:

    The need to appeal to energy drink rejectors has seen a new category emerge. Energy drink seltzers have gained more market traction recently. ED seltzers are low on calories and offer a less sugary alternative to the classic energy drinks.

    Sport-Energy Drinks

    As the energy drink market grows new hybrid products emerge. The energy sports drink typically contains both electrolytes and caffeine and is targeted towards active consumers who are on the lookout for alternatives to classic energy drinks. Energy sports drinks often contain both caffeine and electrolytes.

    Cognitive support drinks:

    A trending category targeting knowledge workers and students. These beverages are intended to enhance mental performance.

    Popular Energy Drink flavours

    We offer a wide selection of energy drink flavours. Whether you wish to introduce a natural flavoured energy drink, without sugar added or other flavour solutions our highly skilled flavourists can help you introduce just the right product for your markets.

    Does Einar Willumsen offer organic flavourings for energy drinks?

    Yes, at Einar Willumsen we do offer organic flavour concentrates for beverages. We are specialized in developing 95:5 flavour beverage solutions. This means that 95% of the flavour components must come from the source e.g. lime. The remaining 5% can come from a different source.

    Does Einar Willumsen offer natural flavourings for energy drinks?

    Yes. Our compounds and extracts for beverages can be tailored to meet your specific requirements. At Einar Willumsen we offer both 95:5 and artificial flavours for energy drinks to suit your requirements.

    What are the most popular flavours for energy drinks?

    Some of our most popular flavours for energy drinks are:

     

    – Lemon/Lime: Sweet, woody and earthy – a classic flavour combination, always on trend.

    – Lemon: Tart, fresh and versatile – Lemon is known for its bright and zesty flavour.

    – Orange: Sweet, balanced and juicy – Oranges are one of the most popular and widely consumed citrus fruits, known for their juicy and sweet flavour.

    – Lychee: Herbaceous, sweet, and aromatic – Lemon balm is a herb in the mint family known for its lemony aroma and flavour.

    – Pomelo: Mildly sweet, mildly tart and aromatic – the Pomelo is the largest citrus fruit unifying sweetness and tartness.

    – Mint: Cooling, herbaceous and fresh – Mint has a potent and invigorating aroma depending on the sort. Mint has a mild sweetness which complements the refreshing side of the flavour profile.

    – Yuzu: Floral, aromatic and citrusy – Yuzu is native to East Asia and particularly popular in Japanese cuisine. Within recent years Yuzu has gained popularity and is used to add flavour to confectionary, beers, CSDs and cordials.

    – Honey Melon: Sweet, juicy and aromatic. Honeydew melon, often referred to as “honey melon,” is a variety of melon known for its sweet and refreshing flavour

    – Raspberry: Sweet, tart and fresh – Strawberries are widely loved and used. Their hint of tartness adds a refreshing and slightly tangy element to their flavour profile.

    – Dragon fruit: Mildly sweet, mildly tart and relatively neutral. Dragon fruit, also known as pitaya or pitahaya, has a mildly sweet and subtly tropical flavor. The base flavor of dragon fruit is relatively neutral, allowing it to pair well with a variety of other fruits and ingredients.

    – Grapefuit: Tart, juicy and bitter – pink grapefruit has a distinctive and refreshing flavour profile and vibrant colour.

    – Cherry: Rich, juicy and aromatic – Cherries are primarily used in desserts, pies and icecreams but work surprisingly well in beverage applications due to their refreshing balance between sweetness and tartness.

    – Mango: Rich, creamy and sweet – The mango comes in many exotic versions, each with different flavour profiles. The mango flavour is often used as a key flavour in tropical and exotic flavour blends that have both peach and citrusy undertones.

    – Passion fruit: Acidic, Fresh and mildly earthy – passion fruits are known to have a zesty tartness, giving them a refreshing quality but in exotic fruit blends and as single flavours.

    – Papaya: Tropical, sweet and mildly musky – The papaya’s sweetness combined with subtle earthy undertones adds complexity to the overall flavour profile.

    – Coconut: Creamy, nutty and sweet. Coconut as a flavour works well both on its own but also combined with especially citrusy flavours to strike a perfect balance between sweetness, creaminess and tartness.

    – Tropical: Fruity, aromatic and sweet – As globalization increases demand is growing for exotic and global flavours. The Tropical – or exotic flavour blend features a burst of flavours from the creamy coconut to the rich and sweet mango to the tangy pineapple. It all comes together into one perfect harmony.

    – Strawberry: Sweet, tart and fresh – Strawberries are widely loved and used. Their hint of tartness adds a refreshing and slightly tangy element to their flavour profile.

     

    Does Einar Willumsen create custom flavours for energy drinks?

    Yes, at Einar Willumsen we tailor taste and flavour for your unique market and brand, offering custom flavour solutions that align perfectly with your product vision and target audience.

    Does Einar Willumsen produce flavourings that are sugar-free or low in calories?

    Yes, at Einar Willumsen we produce a range of flavorings that cater to the growing demand for healthier beverage and food options, including sugar-free and low-calorie alternatives. Our commitment to innovation and quality ensures that our customers can offer products that meet the health and wellness preferences of consumers without compromising on taste.

    What are the energy drink trends of 2025?

    In 2025, energy drink trends are focusing on healthier, more natural formulations to meet consumer demands for wellness-oriented products. Key trends include the use of natural and plant-based ingredients, a shift towards herbal and organic energy drinks, and the introduction of innovative, natural flavors. The market is also seeing a rise in beverages that offer specific health benefits, such as added amino acids for sports nutrition, vitamin-enriched drinks, and sugar-free options to cater to health-conscious consumers. Read more in our blog post 10 Top Trending Flavours for Energy Drinks.

    What other beverages does Einar Willumsen provide flavours for?

    As a flavour house Einar Willumsen delivers solutions for all types of food and beverages. Among these are soda flavours, flavoured water, and functional beverages. Our expertise in flavour development ensures that we can tailor taste profiles to suit a wide variety of applications, providing innovative and high-quality flavour solutions for our clients’ diverse needs.

    Questions for you

    Please let us know what sort of energy drink product you would like to launch?

    Questions for you

    Please let us know the quantity you
wish to produce?

    Questions for you

    Is there anything specific we need to know about the project?

    If you have any relevant documents, you would like us to go through before, 
please upload here of describe

    Upload

      Please fill in your contact details

      • Afghanistan +93
      • Albania +355
      • Algeria +213
      • American Samoa+1684
      • Andorra+376
      • Angola+244
      • Anguilla+1264
      • Antigua and Barbuda+1268
      • Argentina+54
      • Armenia +374
      • Aruba+297
      • Australia+61
      • Austria +43
      • Azerbaijan +994
      • Bahamas+1242
      • Bahrain +973
      • Bangladesh +880
      • Barbados+1246
      • Belarus +375
      • Belgium +32
      • Belize+501
      • Benin +229
      • Bermuda+1441
      • Bhutan +975
      • Bolivia+591
      • Bosnia and Herzegovina +387
      • Botswana+267
      • Brazil +55
      • British Indian Ocean Territory+246
      • British Virgin Islands+1284
      • Brunei+673
      • Bulgaria +359
      • Burkina Faso+226
      • Burundi +257
      • Cambodia +855
      • Cameroon +237
      • Canada+1
      • Cape Verde +238
      • Caribbean Netherlands+599
      • Cayman Islands+1345
      • Central African Republic +236
      • Chad +235
      • Chile+56
      • China +86
      • Colombia+57
      • Comoros +269
      • Congo +243
      • Congo +242
      • Cook Islands+682
      • Costa Rica+506
      • Côte d’Ivoire+225
      • Croatia +385
      • Cuba+53
      • Curaçao+599
      • Cyprus +357
      • Czech Republic +420
      • Denmark +45
      • Djibouti+253
      • Dominica+1767
      • Dominican Republic +1
      • Ecuador+593
      • Egypt +20
      • El Salvador+503
      • Equatorial Guinea +240
      • Eritrea+291
      • Estonia +372
      • Ethiopia+251
      • Falkland Islands +500
      • Faroe Islands +298
      • Fiji+679
      • Finland +358
      • France+33
      • French Guiana +594
      • French Polynesia +689
      • Gabon+241
      • Gambia+220
      • Georgia +995
      • Germany +49
      • Ghana +233
      • Gibraltar+350
      • Greece +30
      • Greenland +299
      • Grenada+1473
      • Guadeloupe+590
      • Guam+1671
      • Guatemala+502
      • Guernsey+44
      • Guinea +224
      • Guinea-Bissau +245
      • Guyana+592
      • Haiti+509
      • Honduras+504
      • Hong Kong +852
      • Hungary +36
      • Iceland +354
      • India +91
      • Indonesia+62
      • Iran +98
      • Iraq +964
      • Ireland+353
      • Isle of Man+44
      • Israel +972
      • Italy +39
      • Jamaica+1876
      • Japan +81
      • Jersey+44
      • Jordan +962
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      • Kenya+254
      • Kiribati+686
      • Kuwait +965
      • Kyrgyzstan +996
      • Laos +856
      • Latvia +371
      • Lebanon +961
      • Lesotho+266
      • Liberia+231
      • Libya +218
      • Liechtenstein+423
      • Lithuania +370
      • Luxembourg+352
      • Macau +853
      • Macedonia +389
      • Madagascar +261
      • Malawi+265
      • Malaysia+60
      • Malflages+960
      • Mali+223
      • Malta+356
      • Marshall Islands+692
      • Martinique+596
      • Mauritania +222
      • Mauritius +230
      • Mayotte+262
      • Mexico +52
      • Micronesia+691
      • Moldova +373
      • Monaco+377
      • Mongolia +976
      • Montenegro +382
      • Montserrat+1664
      • Morocco +212
      • Mozambique +258
      • Myanmar +95
      • Namibia +264
      • Nauru+674
      • Nepal +977
      • Netherlands +31
      • New Caledonia +687
      • New Zealand+64
      • Nicaragua+505
      • Niger +227
      • Nigeria+234
      • Niue+683
      • Norfolk Island+672
      • North Korea +850
      • Northern Mariana Islands+1670
      • Norway +47
      • Oman +968
      • Pakistan +92
      • Palau+680
      • Palestine +970
      • Panama +507
      • Papua New Guinea+675
      • Paraguay+595
      • Peru +51
      • Philippines+63
      • Poland +48
      • Portugal+351
      • Puerto Rico+1
      • Qatar +974
      • Réunion +262
      • Romania +40
      • Russia +7
      • Rwanda+250
      • Saint Barthélemy +590
      • Saint Helena+290
      • Saint Kitts and Nevis+1869
      • Saint Lucia+1758
      • Saint Martin )+590
      • Saint Pierre and Miquelon +508
      • Saint Vincent and the Grenadines+1784
      • Samoa+685
      • San Marino+378
      • São Tomé and Príncipe +239
      • Saudi Arabia +966
      • Senegal +221
      • Serbia +381
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      • Slovakia +421
      • Slovenia +386
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      • South Korea +82
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      • Spain +34
      • Sri Lanka +94
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      • Suriname+597
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      • Sweden +46
      • Switzerland +41
      • Syria +963
      • Taiwan +886
      • Tajikistan+992
      • Tanzania+255
      • Thailand +66
      • Timor-Leste+670
      • Togo+228
      • Tokelau+690
      • Tonga+676
      • Trinidad and Tobago+1868
      • Tunisia +216
      • Turkey +90
      • Turkmenistan+993
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      • Tuvalu+688
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      • Wallis and Futuna+681
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      • Zimbabwe+263

      Thank you

      Your message have been received.

      Types of Sweet Energy Drink Flavours

      Lemon

      Tart, fresh and versatile – Lemon is known for its bright and zesty flavour.

      Tropical

      Fruity, aromatic and sweet – As globalization increases demand is growing for exotic and global flavours. The Tropical – or exotic flavour blend features a burst of flavours from the creamy coconut to the rich and sweet mango to the tangy pineapple.

      Coconut

      Creamy, nutty and sweet. Coconut as a flavour works well both on its own but also combined with especially citrusy flavours to strike a perfect balance between sweetness, creaminess and tartness.

      Papaya

      Tropical, sweet and mildly musky – The papaya’s sweetness combined with subtle earthy undertones adds complexity to the overall flavour profile.

      Dragonfruit

      Mildly sweet, mildly tart and relatively neutral. Dragon fruit, also known as pitaya or pitahaya, has a mildly sweet and subtly tropical flavor. The base flavor of dragon fruit is relatively neutral, allowing it to pair well with a variety of other fruits and ingredients.

      Yuzu

      Floral, aromatic and citrusy – Yuzu is native to East Asia and particularly popular in Japanese cuisine. Within recent years Yuzu has gained popularity and is used to add flavour to confectionary, beers, CSDs and cordials.

      Flavoured-water-with-a-taste-of-yuzu

      Melon

      Sweet, juicy and aromatic. Honeydew melon, often referred to as "honey melon," is a variety of melon known for its sweet and refreshing flavour

      Raspberry

      Sweet, tart and fresh - Strawberries are widely loved and used. Their hint of tartness adds a refreshing and slightly tangy element to their flavour profile.

      Pomelo

      Mildly sweet, mildly tart and aromatic – the Pomelo is the largest citrus fruit unifying sweetness and tartness.

      Energy-drink-flavours-pomelo

      Cherry

      Rich, juicy and aromatic – Cherries are primarily used in desserts, pies and icecreams but work surprisingly well in beverage applications due to their refreshing balance between sweetness and tartness.