Yes, at Einar Willumsen we do offer organic flavour concentrates for beverages. We are specialized in developing 95:5 flavour beverage solutions. This means that 95% of the flavour components must come from the source e.g. lime. The remaining 5% can come from a different source.
Energy Drink Flavours
An energy boost for every beverage portfolio
Enter new markets with refreshing and exhilarating energy drinks
We take immense pride in being at the forefront of the energy drink category, offering an exceptional range of beverages designed to ignite the senses and revitalize both body and mind. As industry experts in this dynamic realm, we understand the significance of providing beverages that not only energize but also deliver taste and quality.
Energy drinks are a category of beverages specially formulated to provide an invigorating boost, giving you the edge you need to seize the day. Packed with a potent combination of vitamins, minerals, amino acids, and natural stimulants, these drinks are tailored to enhance mental focus, endurance, and overall performance, making them a favorite among individuals from all walks of life, including athletes, students, and professionals.
Our carefully crafted energy drink flavours complement these functional ingredients, ensuring that each sip not only provides a boost but also delivers a satisfying taste experience. From bold, refreshing citrus to exotic blends, our flavours are designed to suit diverse palates and preferences.
the global energy and sports drinks market generated a total revenue of 191 billion U.S. dollars in 2023.
*Source: Statista I Sales value energy drinks worldwide
The market
The global energy drink category has witnessed a remarkable increase in popularity, emerging as a dynamic and influential segment within the beverage industry. Energy drinks are formulated with ingredients like caffeine, amino acids, and herbal extracts, intended to provide an energy boost and enhance mental alertness. These beverages target a wide demographic, including young adults, knowledge workers, blue-collar workers, students, and athletes. Appealing to those seeking a boost of energy and refreshment.
Billion USD in 2027
Source: Statista I Sales value Sport & Energy Drinks worldwide
%
from 2022-2030
Source: Statista I Sales value Sport & Energy Drinks worldwide
%
of US consumers between 18-29 years drink ED regularly
Source: Statista I Energy drinks consumption by age USA
%
of US consumers between 30-49 years drink ED regularly
Source: - Statista I Energy drinks consumption by age USA
Statista I Sales value energy drinks worldwide by sales channel
Statista I Sales value Sport & Energy Drinks worldwide
Statista I Energy drinks consumption by age USA
Product offering
We offer a wide selection of energy drink flavours. Whether you wish to introduce a natural-flavoured energy drink, enriched with functional ingredients or simply a version without sugar added our highly skilled flavourists can help you introduce just the right product for your markets.
Yes. Our compounds and extracts for beverages can be tailored to meet your specific requirements. At Einar Willumsen we offer both 95:5 and artificial flavours for energy drinks to suit your requirements.
Some of our most popular flavours for energy drinks are:
– Lemon/Lime: Sweet, woody and earthy – a classic flavour combination, always on trend.
– Lemon: Tart, fresh and versatile – Lemon is known for its bright and zesty flavour.
– Orange: Sweet, balanced and juicy – Oranges are one of the most popular and widely consumed citrus fruits, known for their juicy and sweet flavour.
– Lychee: Herbaceous, sweet, and aromatic – Lemon balm is a herb in the mint family known for its lemony aroma and flavour.
– Pomelo: Mildly sweet, mildly tart and aromatic – the Pomelo is the largest citrus fruit unifying sweetness and tartness.
– Mint: Cooling, herbaceous and fresh – Mint has a potent and invigorating aroma depending on the sort. Mint has a mild sweetness which complements the refreshing side of the flavour profile.
– Yuzu: Floral, aromatic and citrusy – Yuzu is native to East Asia and particularly popular in Japanese cuisine. Within recent years Yuzu has gained popularity and is used to add flavour to confectionary, beers, CSDs and cordials.
– Honey Melon: Sweet, juicy and aromatic. Honeydew melon, often referred to as “honey melon,” is a variety of melon known for its sweet and refreshing flavour
– Raspberry: Sweet, tart and fresh – Strawberries are widely loved and used. Their hint of tartness adds a refreshing and slightly tangy element to their flavour profile.
– Dragon fruit: Mildly sweet, mildly tart and relatively neutral. Dragon fruit, also known as pitaya or pitahaya, has a mildly sweet and subtly tropical flavor. The base flavor of dragon fruit is relatively neutral, allowing it to pair well with a variety of other fruits and ingredients.
– Grapefuit: Tart, juicy and bitter – pink grapefruit has a distinctive and refreshing flavour profile and vibrant colour.
– Cherry: Rich, juicy and aromatic – Cherries are primarily used in desserts, pies and icecreams but work surprisingly well in beverage applications due to their refreshing balance between sweetness and tartness.
– Mango: Rich, creamy and sweet – The mango comes in many exotic versions, each with different flavour profiles. The mango flavour is often used as a key flavour in tropical and exotic flavour blends that have both peach and citrusy undertones.
– Passion fruit: Acidic, Fresh and mildly earthy – passion fruits are known to have a zesty tartness, giving them a refreshing quality but in exotic fruit blends and as single flavours.
– Papaya: Tropical, sweet and mildly musky – The papaya’s sweetness combined with subtle earthy undertones adds complexity to the overall flavour profile.
– Coconut: Creamy, nutty and sweet. Coconut as a flavour works well both on its own but also combined with especially citrusy flavours to strike a perfect balance between sweetness, creaminess and tartness.
– Tropical: Fruity, aromatic and sweet – As globalization increases demand is growing for exotic and global flavours. The Tropical – or exotic flavour blend features a burst of flavours from the creamy coconut to the rich and sweet mango to the tangy pineapple. It all comes together into one perfect harmony.
– Strawberry: Sweet, tart and fresh – Strawberries are widely loved and used. Their hint of tartness adds a refreshing and slightly tangy element to their flavour profile.
Yes, at Einar Willumsen we tailor taste and flavour for your unique market and brand, offering custom flavour solutions that align perfectly with your product vision and target audience.
Yes, at Einar Willumsen we produce a range of flavorings that cater to the growing demand for healthier beverage and food options, including sugar-free and low-calorie alternatives. Our commitment to innovation and quality ensures that our customers can offer products that meet the health and wellness preferences of consumers without compromising on taste.
In 2025, energy drink trends are focusing on healthier, more natural formulations to meet consumer demands for wellness-oriented products. Key trends include the use of natural and plant-based ingredients, a shift towards herbal and organic energy drinks, and the introduction of innovative, natural flavors. The market is also seeing a rise in beverages that offer specific health benefits, such as added amino acids for sports nutrition, vitamin-enriched drinks, and sugar-free options to cater to health-conscious consumers. Read more in our blog post 10 Top Trending Flavours for Energy Drinks.
As a flavour house Einar Willumsen delivers solutions for all types of food and beverages. Among these are soda flavours, flavoured water, and functional beverages. Our expertise in flavour development ensures that we can tailor taste profiles to suit a wide variety of applications, providing innovative and high-quality flavour solutions for our clients’ diverse needs.