Flavour trends 2023
HOLISTIC WELL-BEING
After two years in a pandemic with uncertainty, anxiety and gloom, consumers yearn to enjoy the good life. A life that includes taking care of all our needs: body, mind, emotions and social connections.
This year, Einar Willumsen are participating in the Gulfood fair in Dubai.
We got a visit from Kirsten Karlshøj and Leon Lindevang at Einar Willumsens headquarters in Brøndby. They brought us an old blue glass bottle with 5 liters of lemon essence. Where did it come from and how did it get to Kirsten? Read the story here.
We got a visit from Kirsten Karlshøj and Leon Lindevang at Einar Willumsens headquarters in Brøndby. They brought us an old blue glass bottle with 5 liters of lemon essence. Where did it come from and how did it get to Kirsten? Read the story here.
Our application specialists have created a range of superior tasting and refreshing non-alcoholic clear malt beverages, made up from our extensive range of authentic halal flavours and proprietary BARLEX® (Brand of Harboe Ingredients) clear malt extract
Consumer desire for healthy and great tasting beverages has meant an increase in consumption of juice drinks. Juice drinks come in many styles, formats, colours and taste variants. One the most popular types and fastest growing is dilutables.
From consumers and authorities throughout the World, there is an increased focus on sugar and its role in the rise of overweight and obesity of children and adults. Several alternatives to sugar in beverages are already on the market.