Einar Willumsen

Einar Willumsen

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There are few people alive today who remember Einar Willumsen’s original factor at Frederiksborggade 4 in Copenhagen city centre. The old building is still there though, standing in the same square.
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Developing the trends into fantastic taste experiences will ensure an exciting 2019 & 2020… and we wish you a tasty and fun New Year too!
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Merry Christmas. Lots of hygge and many seasons greetings from all at Einar Willumsen
Trend report

Flavour trends 2019 and in to 2020

At Einar Willumsen we continue to identify trends in the food and drink market place as these can then determine our focus for flavour innovation success with customers.

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So we’re live from Gulfood Manufacturing 2018, showcasing flavoured non-alcoholic malt drinks, sugar reduction solutions and juice drink syrups, not to mention a range of premium halal flavours for beverages, dairy, confectionery and bakery applications.
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Flavoured non-alcoholic malt beverages

Our application specialists have created a range of superior tasting and refreshing non-alcoholic clear malt beverages, made up from our extensive range of authentic halal flavours and proprietary BARLEX® (Brand of Harboe Ingredients) clear malt extract

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Great tasting juice drinks

Consumer desire for healthy and great tasting beverages has meant an increase in consumption of juice drinks. Juice drinks come in many styles, formats, colours and taste variants. One the most popular types and fastest growing is dilutables.

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Sugar reduction solutions

From consumers and authorities throughout the World, there is an increased focus on sugar and its role in the rise of overweight and obesity of children and adults. Several alternatives to sugar in beverages are already on the market.

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Key consumer trends showcase at Gulfood

There are just under three weeks to go until Gulfood Manufacturing 2018 in Dubai, and our team of flavourists and application specialists are putting the final touches to the showcase.

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