Einar Willumsen

Einar Willumsen

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Summer in Scandinavia wouldn’t be summer without a cool, refreshing lemonade… and nothing says “summer” like Rhubarb!#whenspeedandtastematter #yournordicflavourhouse #natuREimagined #nordic #scandinavian #uniqueflavours #summerflavour
Inside EW

Humans can detect the passionfruit flavour component

DID YOU KNOW… Humans can detect the passionfruit flavour component 2-Methyl-4-propyl-1,3-oxathiane with only 1 gram added to 2000 bathtubs of water!

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Inside EW

A flavour is the sensory impression

DID YOU KNOW… A flavour is the sensory impression of a food and is determined by our senses of taste and smell

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Inside EW

Produced more than 1398 unique flavours

DID YOU KNOW… The WIN:TEAM have produced more than 1398 unique flavours in less than 3 years

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Inside EW

Access the inaccessible

DID YOU KNOW… We can access the inaccessible and have produced no less than 4 unique and rare flavours of the arctic region

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The utilization of the EW flavourists’ and application specialists’ in the WIN:LAB will follow an introductory meeting discussing the initial proposition, business plan and potential. . . #whenspeedandtastematter #yournordicflavourhouse #natuREimagined #nordicbynature #tasty #taste #flavour #flavor #nordic #scandinavian #winlab #prototype
Trend report

Flavour trends 2017

Trend report // Share on: Flavour trends Trends do not just start… They evolve over time and we see this evolution from 2014 all the way through 2016 and into this year as well. There are 3 key areas in flavour development that consumers are looking for every day. Nostalgia and traditional Consumers are looking [...]
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Inside EW

A cup of espresso coffee is a concentrated extract of coffee

DID YOU KNOW… A cup of espresso coffee is a concentrated extract of coffee beans, which you could add to a cake as a flavour.

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The utilization of the EW flavourists’ and application specialists’ in the WIN:LAB will follow an introductory meeting discussing the initial proposition, business plan and potential