Coffee is one of the most widely consumed beverages in the world. Coffee plays a central role in many cultures, serving as a social catalyst and a daily ritual. From Italian espresso to Turkish coffee ceremonies, each culture has its unique way of enjoying it. From Cold Brew RTD’s to Sparkling coffee the coffee industry is regularly coming up with innovative new methods for brewing coffee and serving it in different portions and packagings.

RTD coffee is primed to target the on-the-go energy needs of workers who are now in the office more often. 25% of US consumers who mostly go to work but sometimes work at home drink RTD coffee (vs 19% of all consumers)*. New and exciting taste variants emerge creating new opportunities for FMCG on the hunt for the next big thing. Added flavours like chocolate, white chocolate, caramel or salty caramel, and, of course, vanilla. On the efficacy side, RTD launches with high caffeine claims are on the rise, accounting for 8% of global innovation in 2022 (+3% vs 2021).