Flavours of the Americas
Why Central and South American flavours are on trend
Global flavours - part of a highly globalized world
Global flavours
The United States maintains its position as the leading global economy and the wealthiest country in the world, measured by GDP. The US market is becoming more diverse, and this is reflected in the increasing demand for exotic and global flavors. Across various categories, new and exciting flavors from around the world are emerging. Among the top 20 fastest-growing cuisines identified over the past three years are Caribbean and South American, with Peruvian and Argentinian cuisines featured as the fastest-growing for 2023. Mexican food is another trend that is growing in popularity, offering a much greater breadth and depth of food culture to discover than just a handful of familiar recipes. The Hispanic community represents 19% of the U.S. population, up 23% over the past decade, outpacing the nation’s overall population growth of 7%. With a buying power of $2.7 trillion, if U.S. Latinos were a standalone economy, they would be the seventh-largest GDP in the world—ahead of Italy, Brazil, and Canada. According to Nielsen, Hispanic influence will proliferate in 2024.
50% of U.S. consumers say they would like stores to offer food/drink that comes from different places around the world
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92% of UK consumers have eaten world cuisines in the last three months.
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40% of French consumers say they like to try flavours that are inspired by the food and drink of other countries
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Statista I The 20 countries with the largest gross domestic product in 2024
Nielsen I Beverage trends 2024
Forbes I Top-10 largest economies in the world
Foodmatterslive I Flavour and cuisine trends 2024
Speciliatyfoodmaganzine I Why Mexican food is trending
Nielsen I Hispanic representation in the US
Nielsen I A lookback at 2023 alcohol trends
Products frequently featuring flavours from the Americas
Flavours from predominantly South and Central America are widely used in beverages such as beer, flavoured water, alcoholic RTDs, soft drinks, and energy drinks.
Examples of American flavours
