The citrus family tree

A palette of bright, vibrant and refreshing flavours

Citrus flavours in beverages and beyond

Citrus flavours are often the obvious choice when creating the next big beverage, ice cream, or alcoholic ready-to-drink (RTD) product. Consumers are familiar with classic citrus fruits like lemon, orange, and grapefruit, making it easier to introduce more exotic and unfamiliar flavours using that familiar bright, acidic, and refreshing base we all know and love. Our range of citrus flavours is extensive but can also be tailored in many directions.

Consumer appeal

Citrus fruits are grown and enjoyed worldwide, contributing to their global appeal. Whether it’s classic lemonade in the West, lime-infused drinks in tropical regions, or yuzu-based blends in East Asia, citrus transcends cultural boundaries. Citrus fruits, such as lemons, limes, oranges, and grapefruits, are known for their bright, tangy, and refreshing flavour profiles. The acidity and zestiness of citrus add a crisp and invigorating quality to beverages, making them especially enjoyable in refreshing, thirst-quenching drinks. This also makes it a popular flavour in sodas and energy drinks.

of German consumers describe themselves as somewhat adventurous when trying flavours they have not tried before

of US consumers would prefer to include citrus (eg, lemon, orange) to create their ideal non-alcoholic beverage

of US consumers have tried and liked lemon flavours in desserts and confections

Mintel I Citrus flavours offer low-risk innovation opportunities
Mintel I Citrus is the link between alcoholic RTDs and beer

The ever omnipresent citrus flavours

Citrus flavours are found everywhere—in food, beverages, and fragrances. They offer a bright, refreshing, and versatile taste that appeals to a wide range of palates and consumer preferences. The smell and taste of citrus are often associated with cleanliness, energy, and positivity. These uplifting associations contribute to the frequent use of citrus in foods and drinks, such as flavoured water, long drinks, and ice cream.

Energy drinks

Energy drinks have become a lifestyle choice, and consumers are always looking for something new and refreshing.

Long drinks

In a category fueled by growth and innovation the bold, bright, and citrusy flavours fit in perfectly. Ranging from the sweeter citrus-based cocktails like Limoncello to the more bitter versions like Paloma, citrus flavours cater to a wide demand and range of preferences.

Soft drinks

The carbonated soda market, characterized by its dynamic and competitive nature, stands as a testament to the ever-evolving preferences and demands of discerning consumers

Ice cream

Commonly found in ice cream citrus flavours fit in perfectly due to their bright, tangy taste, which provides a refreshing contrast to e.g. creamy, rich textures. The acidity of citrus fruits like lemon, lime, and orange cuts through the sweetness, balancing the flavor profile and enhancing the overall experience

Flavoured water

Citrus flavours in bottled water products are frequently found because they offer a refreshing, clean, and invigorating taste that appeals to a wide range of consumers