A taste of Apple

What do you associate with apples? Taste and mouthfeel? Memories and recollections? Crispiness, freshness and juiciness? Aromatic, tart and lively taste? Sweetness, creaminess and richness?
With such diverse taste profiles, apples represent an extremely versatile food ingredient.

Nostalgia and comfort
Nostalgic and old-fashioned themes were already emerging before the pandemic. Undeniably though, the last two years have greatly triggered a longing for the traditional. Consumers want flavours that are familiar, comforting and make them feel good. Flavours are connected to emotions in our brain and have the power to evoke feelings of joy, security and calm. Apple flavours are uniquely local around the world and familiar to modern consumers.
Apple is a common ingredient in old-fashioned recipes as well as a modern twist in trendy cocktails.

Hybrids and fusions
Innovations in indulgent food and drink flavours are often built on cross-category hybrids, modern twists on classic flavours, over-the-top creations with several indulgent flavours and experiments with texture and mouthfeel.
Certain popular hybrids logically contain several flavours: for example cocktails and desserts. Apple flavours can be used to creating delicious flavours that match beloved desserts and cocktails.
There are also influences from world cuisines and local makeovers which presents an opportunity for surprise, yet are still accessible. An apple component can make it safer to introduce adventurous and exotic flavours.

Healthy and functional
Modern consumers are interested in healthy products that provide additional benefits. It is either by reducing unhealthy ingredients like sugar or adding more wholesome contents like fibres, vitamins etc. Apples flavours have other
attributes, besides fresh and fruity taste Creamier mouthfeel, fresh acidity and sweetness without sugar.,Apple fits well with many natural and healthy drinks and snacks. It is commonly associated with healthy choices, thus there is a powerful connection in our brain between apples and health.

SPRING 2022 Apple flavour range:
List of Einar Willumsen apple flavours range: