einar-willumsen-logo Einar Willumsen

Cocktails

Alcoholic ready-to-drink beverages (RTDs)

Cocktails

People enjoy drinking high-quality alcohol at home to lift their moods or to relax after a busy day. Alcoholic ready-to-drink beverages (RTDs) can take advantage of this trend by using quality ingredients advertised as natural or with an interesting backstory – or some interesting “none tasted in a drink before” crossed flavours.

People are becoming more aware of the importance of taking care of themselves and indulging in things that make them happy. We are now taking this into consideration and creating products that not only satisfy our desires but also help us cope with stress and anxiety.

Instead of feeling guilty about indulging in treats, companies are now promoting them as necessary for our mental wellbeing. This is being achieved through the use of different flavors and ingredients.

The focus is shifting from feeling guilty about indulging in things we enjoy, to recognizing the benefits of self-care and how indulging in certain beverages or other products can actually be good for us.

 

Do you have questions regarding beverages?

Niels Estrup

Key Account Manager

Mobile: +45 2137 5906

Mail: nes@ewflavours.com

Send a message

Johan Emil Seiersen

Key Account Manager

Mobile: +45 2345 3202

Mail: jse@ewflavours.com

Send a message

Susanne Harde

Key Account Manager (Sverige)

Mobile: +46 73 841 4511

Mail: suh@ewflavours.com

Send a message

Andreas Kolos

Key Account Manager

Mobile: +45 4020 7750

Mail: ako@ewflavours.com

Send a message