”Mindful eating”
Focus on a healthy planet and healthy body and soul ‘Eating and drinking more thoughtfully’.
“Healthy seduction”
Focus on everyday lifestyle and food life: the coherence of the meal, changes in eating and shopping/purchase habits ‘The healthy must be delicious, and the delicious must be healthy’.
The entire process from farm to fork. The consumers expect credibility and transparency, and everything is done with consideration.
The customers understand that food can be produced in a laboratory. This is a whole new food paradigm and a necessity.
We prefer to buy our raw materials locally, which also ensures that the raw materials have a shorter transportation time.
We are looking for ingredients that can boost our mood and that can help us a lot in balancing a busy everyday life.
Clean food. Clean Label and clear communication. Pure raw materials without additives.
Everything we do must be good for both body and mind. Consumers want something that will help them, and their bodies achieve their fitness goals more effectively.
Disruption is a situation in which it is difficult for something to continue in the normal way. Many things have changed, and so has the way we shop.
The consumer wants to add a little extra luxury to a boring everyday life. It must be fun, inspiring, and extravagant. Michelin meets minimalism.
The trend Love Food is basically our comfort zone. But now, what we already know and feel comfortable in, has been developed.
The entire process from farm to fork. The consumers expect credibility and transparency, and everything is done with consideration.
We prefer to buy our raw materials locally, which also ensures that the raw materials have a shorter transportation time.
The customers understand that food can be produced in a laboratory. This is a whole new food paradigm and a necessity.
To eat sustainably is the absolute most socially changing food trend for 2023, and this is the trend with the biggest impact on the way we produce, handle, and eat food.
We talk about sustainability with consideration for animals, people, and the environment and the consumers expect solutions, credibility, and transparency from the food- and beverages industry.
The climate mindset includes a more holistic view of health, where the personal health aspect goes hand in hand with the global climate aspect.
The sustainable agenda is a complicated dimension and requires many sub-decisions and actions before reaching the goal.
We see a rapidly growing demand for healthy, honest, and clean food and beverages without additives, preservatives etc.
The industry is struggling to meet the demands. And although it may be difficult, there is no going back. We want transparency, honesty, and clean food – now in all categories from drinks to bread, chocolate, ready meals, meat, fruit, and vegetables.
Everything we do must be good for both body and mind. Consumers want something that will help them, and their bodies achieve their fitness goals more effectively.
Clean food. Clean Label and clear communication. Pure raw materials without additives.
We are looking for ingredients that can boost our mood and that can help us a lot in balancing a busy everyday life.
The trend Love Food is basically our comfort zone. But now, what we already know and feel comfortable in, has been developed.
The consumer wants to add a little extra luxury to a boring everyday life. It must be fun, inspiring, and extravagant. Michelin meets minimalism.
Disruption is a situation in which it is difficult for something to continue in the normal way. Many things have changed, and so has the way we shop.
Health is synonymous with the good life and a fundamental goal in life, but equally important is the deep human need for pleasure.
We are talking about ‘Healthy Indulgence’. The need to achieve joy and satisfaction is one of the most vital driving forces in our lives.
Our brains are designed to enjoy food, sex and community to secure our species. Other food trends show how food is linked to physical, mental, and global health. It takes up a lot. But food is more than common sense, dietary advice, and climate. Food is also enjoyment, culture, wildness, and experience.
The team at Einar Willumsen are well equiped to identify then react to the latest trends with both global and local focus to ensure multiple category growth for our customers. Get in touch to see how we can help you.
