Where tradition, craftsmanship, and innovation converge to create a diverse and delightful world of fermented fruit beverages to a growing audience*.

The market

The cider market shows a steady growth momentum primarily driven by the UK, Spain, and Germany*. As such Cider is still predominantly driven by European volume growth. As such Western and Eastern European countries account for 56,7% of the regional share of consumption globally.

Apple Cider:

The most traditional form is made from freshly pressed apples without fermentation. Apple Cider’s journey from orchard to bottle mirrors the longstanding traditions of cider-making, with a focus on preserving the integrity of the fruit. Whether enjoyed on its own or as a versatile base for other creations, Apple Cider offers a crisp, clean canvas that speaks to the heart of cider enthusiasts and those seeking a taste of pure, orchard-derived refreshment.

Perry Cider:
Similar to apple cider but made from pears. Crafted with the same artistry and attention to detail as apple cider, Perry undergoes a fermentation process that transforms the natural sugars in pears into a crisp and vibrant beverage. The result is a drink that captures the essence of ripe pears, often delivering a slightly sweeter and more delicate profile compared to apple cider.

Organic ciders:
Made from organically grown apples, following strict organic farming practices. Organic Cider, beyond being a drink, embodies a philosophy—a celebration of harmonious coexistence with nature and a flavorful testament to the potential of conscientious cider-making. Sip by sip, it invites you to embrace the organic journey.

Non/Low-alcoholic Cider:
Fermented to produce a cider taste but with minimal or no alcohol content.
Non-alcoholic Cider, a delightful counterpart to its spirited kin, is a testament to the art of crafting a cider experience without the buzz. This unique beverage is carefully fermented to capture the essence of traditional cider flavors while maintaining minimal or no alcohol content, providing a refreshing and inclusive option for a diverse audience.

Craft Cider:
Produced by small, independent cideries, often emphasizing quality and traditional methods.

Hard Cider:
Hard ciders have gained popularity in recent years as a gluten-free and lower-calorie alternative to beer. In addition to being enjoyed on their own, ciders can also be used as a base for cocktails. They pair exceptionally well with dark spirits such as bourbon, rum, ginger beer, or other mixers for a refreshing and flavourful drink. Hard cider offers an opportunity to diversify into the dynamic flavored alcoholic beverages (FABs) category, exploring the creation of alcoholic sparkling waters and ready-to-drink (RTD) cocktails crafted from cider.

Why flavoured cider exists.
The allure of sweeter fruit ciders and an ongoing influx of exotic flavors continue to captivate consumers as enticing entry points. Despite a substantial number of enthusiasts embracing flavored and fruit-infused ciders, the overall expenditure and volume remain relatively modest. A decade since the introduction of the dark berry cider sub-category, it has exhibited remarkable growth, stabilizing at around one-third of the entire cider market***. While opportunities for overall growth in flavored ciders are limited, the dark berry variant maintains a significant share within the segment. Currently, there are no apparent indications of a singular flavor profile emerging on the horizon as a major hit among cider enthusiasts.

*Statista I Forecasted the value of cider worldwide from 2016 to 2023
** AICW I Cider Trends 2023
*** Westons I cider report 2023