Functional beverage trends 2024
Stay ahead of the most recent functional beverage trends in 2024
Fueling Wellness and health
Health-conscious consumers actively seek products that not only satisfy their taste buds but also contribute to their overall well-being. Holistic wellbeing means that consumers are now increasingly demanding gut-friendly products with pre – or probitoics. On the mental side consumers are looking for beverages that increase mental clarity and cognitive edge.
The market
The demand for health has never been bigger. The opportunity for brands to help consumers age and live well by keeping hearts healthy, supporting weight management, and improving muscle mass. The overall market size and revenue from the different segments of functional food and beverage show unparalleled potential.
The global functional food and beverage market market is predicted to grow at a CAGR of
%
between 2021 and 2028
In 2019, the global functional protein market was estimated to a value at approximately 5 billion U.S. dollars and is estimated to reach
billion U.S dollars in 2026
The global revenue in the 'Energy & Sports Drinks' segment is forecast to continuously increase between 2023 and 2027 by
Billion U.S. dollars (+24.32 percent)
The global market value for plant protein is forecast to be
$
Billion U.S. Dollars in 2027
Trending functional products
Innovation in functional food and drink revolves around a continuously growing demand. Consumer products are centered on health needs, with a notable focus on energy, holistic health, relaxation, hydration, and sleep support.
Types of functional flavorings
