We strive to become the most successful and value-generating company in our industry and region, which will allow us to invest in leading competencies and technologies to the benefit of our customers and to ensure the long-tern endurance of the company.

Established in Copenhagen in 1901, Einar Willumsen has over 120 years of experience in crafting exceptional flavours. With a deep-rooted passion for innovation and quality, Einare Willumsen has continuously evolved, blending tradition with modern-day technology and processes to develop unique and high-quality flavour solutions. From the early beginnings of producing essential oils and extracts to becoming a trusted partner for the global food and beverage industry, Einar Willumsen remains dedicated to creating inspiring taste experiences. Driven by Nordic values and a commitment to sustainability, we continue to push the boundaries of flavour creation, ensuring every product captures the perfect balance of taste and aroma. When taste and speed matter.

Together with our customers, we have developed strong and intimate business relationships over the years – and we always focus on getting everything just right. Creating the best taste of a product is both an art and a science and finding the right balance is essential for the success of the product.

Innovation.

In a company where more than 25% of our colleagues work in R&D, we are, by nature, deeply rooted in innovation. Our way of working with innovation is built by excellence on top of our core values. The flavour is always key and must be rooted in Regulatory excellence to ensure compliance with legal regulations and industry standards. With Quality Assurance Excellence to remain consistent, deliver flavour quality, and lastly with Logistic excellence to ensure reliability and fast deliveries. Everything we do on a daily basis is deeply rooted in our saying “When Taste and Speed matter”

Where art and science meet.

At Einar Willumsen our mission is to help our customers develop and market exciting and innovative new taste experiences for consumers. Our flavourists are equipped with a massive taste toolbox stocked with the best equipment, processes and capabilities to ensure that we always get the flavour right. We are guided by a vision to create taste experiences that inspire and elevate, seamlessly blending tradition with innovation, delivering high-quality, tailor-made flavour solutions. We use nature’s own recipes, our skills, and our experience to create authentic flavours for food and beverages using distillates, extracts, and tasting molecules.

Leading ingredients suppliers.

We work with leading ingredient suppliers to deliver complete solutions for functional and healthy beverages (energy, vitamin, mineral, or protein-enriched drinks) without compromising on taste. Our vision is to remain on the forefront of functional trends unifying flavour and functionality. Our collaboration with core suppliers is vital to bring that vision to life.

We strive to be at the forefront of current trends.

We continously aim to keep up with emerging trends to develop new flavours and test promising applications. Combined with our technical and nutritional expertise, we have a solid foundation for creating innovative, authentic, and indulgent flavour solutions. Reduced sugar beverages have been growing rapidly over the last few years and are expected to grow further. In 2023 in both Denmark and Sweden, sales of sugar-free Carbonated Soft Drinks have either surpassed or are rapidly closing in on the total sales of soft drinks with sugar added. Being on the visionary forefront also means that we can offer our customers a healthier choice by replacing sugar with low-calorie sweeteners balanced with other ingredients (stabilizers, different acids, and unique flavours.