During the pandemic traditionally indulgent products has turned towards even more comfort. Food and drinks are a simplest and most accessible way to make us feel better. Although we hoped to be back to normal, the pandemic continues and with it continues the popularity of familiar, comforting and nostalgic products. Classic brown flavours like vanilla, chocolate, caramel and coffee are among the most popular comfort flavours across the categories. Additionally, consumers continue to show strong preference for classic fruit flavours like citrus, berries and tropical fruits.