Nordic flavours

From the world's Nordic flavour house

Our local heritage

We are proud of our Nordic roots and heritage. Established in 1901 in Copenhagen by Einar Willumsen, the company quickly expanded into Sweden. Today, we are an innovative international company guided by strong Nordic values. This connection to our surroundings inspires us to create a diverse palette of flavors drawn from the shorelines, lakes, forests, and gardens of the Nordics, all designed to please the palate.

The Nordics in numbers

Scandinavia boasts a geography as diverse as its rich culture, offering an unparalleled blend of natural landscapes. Norway’s coastline, stretching over 103,000 km, is renowned for its dramatic fjords, pristine beaches, and thousands of islands, making it a maritime paradise. Sweden, with nearly 70% of its land covered in forests, features lush green landscapes interspersed with over 100,000 lakes, while Finland, aptly called “the land of a thousand lakes,” is home to nearly 188,000 freshwater bodies and expansive woodlands. Together, these elements create a region celebrated for its breathtaking vistas, sustainable living, and outdoor recreation. With its rolling hills, fertile farmland, and approximately 8,750 km of coastline, Denmark adds a touch of maritime charm with sandy beaches, idyllic islands, and vibrant coastal towns. Together, these lands form a region defined by stunning natural beauty and endless opportunities for exploration.

Denmark has more than

Thousand kilometers of coastline (8750)

Sweden has million hectares of forestland i.e. approx.

of the total national land area

There are more than

Thousand lakes in Finland

Norway has more than

Thousand kilomters of coastline

Wildaboutdenmark I Danish coastline
Sciencedirect I Sweden’s forests
This is Finland I Number of lakes
Norwegianamerican I Norway is longer than you think

The landscapes and seas of the North

In the early 2000s, Nordic cuisine emerged as a leading force in the gastronomic scene. Today, restaurants like Noma, Kadeau, and Jordnaer showcase authentic Nordic flavours. This has led us to explore the herbs commonly found in Scandinavian gardens, the flowers that bloom along our numerous coastal areas, and the berries that can be foraged in our lush forests.

Forests

Pine sorrel and ramson grow naturally in Nordic forests. Ramson, also known as "wild garlic," offers a milder garlic flavour and aroma compared to traditional garlic. Home gardeners often find that berry plants native to the forest tend to grow in their gardens unexpectedly. The robust blackberry bush is notably dominant in Nordic gardens, though it is considered an invasive species with roots in the forest. The journey of the blackberry from wild forests to cultivated gardens reflects a story of resilience, adaptability, and cultural significance. For more on our selection of berry flavours:

Coasts

Nordic coasts are abundant with Lyme grass and thorny rosehip bushes. Additionally, a variety of vibrant and tangy berries can be found in this region. Following the emergence of "New Nordic Cuisine," ingredients such as buckthorn, aronia, and saltwort gained popularity on menus worldwide. To learn more about rosehip and other trending floral flavours, click here:

Gardens

The scent of a Nordic summer is often linked to the sweet, floral aroma of elderflower and the fresh, sweet flavour of apples. Those who have planted lemon balm or lemon verbena may find that these citrusy herbs spread rapidly throughout their gardens. Rhubarb flourishes in both wild environments and cultivated gardens, adapting well to the harsh Scandinavian climate, which includes cold winters and short growing seasons. To learn more about our apple flavours, click here:

Meadowlands

Among the many plants found in Nordic meadows are familiar wildflowers and aromatic herbs such as fireweed, pineapple weed, chamomile, tansy, and yarrow. Fireweed rises tall with its vivid pink blossoms, often appearing in open spaces where it quickly takes root. Pineapple weed and chamomile add delicate, daisy-like flowers and a sweet, herbal fragrance, while tansy brings clusters of bright yellow blooms that stand out against the green meadow. Yarrow, with its feathery leaves and flat-topped flower heads, has long been valued for both its beauty and traditional uses.