EW took responsibility for health and well-being of its employees long before the concept of CSR (corporate social responsibility) became popular. When the company’s founder Einar Willumsen died of cancer in 1929, his sister Fanny became the principal shareholder and the owner of the company. She took interest both in the overall vision and the daily operations.

On her 80th birthday, Fanny established a holiday grant for employees to share each year. All employees were entitled to apply and winners were chosen by drawing lots. An annual holiday bonus is still distributed to this day and Fanny Willumsen is remembered for her sincere interest in charitable work. Upon her death in 1956, she left a considerable sum to museums and hospitals in her hometown of Helsingør.

Most significantly, Fanny’s will had changed the company’s ownership structure and safeguarded the long-term prospects of the business. This is her enduring legacy. The Einar Willumsen Foundation was created and began distributing its first tranche of funding in 1956. Today, cancer research remains a global priority and available funding is in great demand. Every year Einar Willumsen donates part of the profits to the Foundation that receives a stream of grant applications.

The peaceful taiga or the Arctic tundra, just saying the words gives you an instant imagination of a breathtaking, yet rough and inaccessible part of the world. Most of us will never get there. And even if we do so, chances that we should actually discover an artic raspberry are really small. Should you have luck, you better enjoy it right away – this jewel of the North.

The rest of us are left with imagination – until now. Einar Willumsen brings you the taste of the arctic region, so we all can experience this rare and exclusive flavour.