Artificial Intellingence
And flavour innovations
How AI have disrupted flavour innovation
Artificial Intelligence (AI) has significantly transformed the Fast-Moving Consumer Goods (FMCG) market, revolutionizing operations, customer engagement, and supply chain management. It has become a cornerstone of innovation in the sector, helping brands like Coca-Cola, Mondelez, and Mars maintain their competitive edge through streamlined processes, improved customer experiences, and advanced product development. As consumer expectations continue to rise, the adoption of AI is set to drive greater personalization, operational efficiency, and sustainability across the industry. AI-powered strategies ensure FMCG brands remain agile and responsive in an ever-evolving marketplace.
On the flavour front, AI platforms are advancing product development. For instance, Osmo.ai is enabling computers to “sense” smells, helping brands bridge the gap between AI and olfactory science. This technology records molecular compositions, performs AI-driven analyses, and designs innovative flavour soultions with precision.
Inspired by fantasy and sentiments.
The use of AI offers broad opportunities for brands to introduce new, exciting, and unusual flavour innovations. AI will inevitably transform the flavour innovation process, and brands should proactively plan how to adopt it to deliver greater value to consumers.
%
of UK internet users have heard of AI before and know a little about it
%
of US Gen Zs have used AI and would use it again
%
of German Gen Zs* agree that the option to get AI-supported guidance for their personal health needs would be appealing.
%
of UK Gen Zs would trust an artificial intelligence tool (eg a chatbot) to advise them on which sports nutrition products to use
Mintel I AI and flavour innovations
AI flavours
Building AI flavors is like crafting with Lego blocks, where fruits, herbs, and fantastical tastes become the bricks, and only your imagination and creative prompts bridge the gap to the next unique creation.
