Consumer Preferences in Alcoholic RTDs: What Drives Purchase Decisions?
When it comes to alcoholic ready-to-drink (RTD) beverages, people are making choices based on a handful of key factors. And guess what? Alcoholic RTDs aren’t just simple, no-fuss drinks anymore. High-end options like limoncello spritz are taking centre stage, making premiumization a trend that’s impossible to ignore. Let’s dive into what really makes consumers reach for that RTD – and how you can stay ahead in this fast-paced alcohol market.
Flavour and Taste
Let’s cut to the chase – flavour is king. According to the Distilled Spirits Council of the United States, a whopping 94% of consumers pick RTDs because of their favourite flavours. Plus, 88% choose RTDs that taste like their go-to alcoholic drinks.
At Einar Willumsen, we get it. Flavour isn’t just a detail; it’s the whole experience. Our flavour concentrates for beverages range from tried-and-true classics to bold, experimental blends. Whether you’re tapping into current beverage trends or setting new ones, we’re here to help you deliver tastes that keep customers coming back for more.
Alcohol Base
The alcohol base isn’t just a background player – it’s a deal-breaker for many consumers. According to IWSR, 36% of people choose RTDs based on the type of alcohol used. Right now, spirits-based RTDs are crushing malt- and wine-based alternatives.
At Einar Willumsen, we’re all about creating flavours that shine, no matter the base. Whether your drink uses spirits, malt, or wine, we craft flavours that hit the right notes. Stay ahead in the liquor industry by offering RTDs that not only taste great but also align with the latest alcohol consumption trends.
Convenience and Accessibility
RTDs are all about simplicity and ease. According to the Distilled Spirits Council, 92% of consumers go for RTDs because they’re convenient. No prep, no mess – just crack it open and enjoy.
At Einar Willumsen, we make sure your products are easy to produce and a joy to drink. Our RTD beverages are designed with shelf life, taste, and practicality in mind. With us, you’ll be giving your customers exactly what they want: quick, convenient drinks that don’t skimp on flavour. That’s how you stay on top of beverage trends.
Brand Familiarity
When people see a brand they know, they feel confident grabbing that drink. The Distilled Spirits Council found that 83% of consumers pick RTDs because of brand recognition. Familiarity builds trust – it’s that simple.
By teaming up with Einar Willumsen, you’re tapping into over 120 years of flavour expertise. We help you create standout RTDs that boost your brand’s reputation. In the competitive RTD alcohol space, being a brand that people trust makes all the difference.
Health and Wellness Trends
Let’s face it – health-conscious choices are shaping the RTD world. More people want low- or no-alcohol options. Kerry’s research shows that consumers are leaning towards lower ABV drinks to keep things light and balanced.
At Einar Willumsen, we develop beverage flavour extracts that make low-ABV or sugar-reduced RTDs taste fantastic. No compromises here. Align your products with the latest beverage industry trends, and give your customers the healthier drinks they crave – without losing out on flavour.
Innovation and Novelty
Younger consumers are shaking things up. Millennials and Gen Z aren’t satisfied with the same old flavours. According to Kerry, 89% of young Millennials and legal-age Gen Z drinkers love trying out new and exciting flavour combinations.
At Einar Willumsen, we thrive on creativity. We love pushing boundaries with flavours that surprise and delight. From quirky hybrids to bold new profiles, we help your RTDs stand out. If you want to stay on top of RTD alcohol trends, innovation is your ticket to success.
Price and Economic Factors
Let’s be real – the economy plays a role in what people buy. According to IWSR, economic conditions impact how much consumers spend on drinks, including RTDs. Price matters, especially when times get tough.
Our flavour solutions help you balance cost and quality. You can deliver top-notch RTDs without breaking the bank. Keep your products accessible and stay tuned to changing alcohol consumption trends. That way, your customers get great drinks at a price they’re happy with.
Meeting Consumer Preferences with Tailored Flavour Solutions
Understanding what drives consumers is key to creating RTDs they can’t resist. With the right flavour concentrates for beverages, you can keep up with demand and stand out in the crowded market.
At Einar Willumsen, we mix 120 years of experience with a passion for flavour innovation. Whether you’re creating classic RTDs or daring new drinks, we’re here to help you hit the mark. Let’s work together to create flavours that win over your customers – one sip at a time.
When Taste Meets Performance
Flavour is just as important as functionality when it comes to energy drinks. Consumers want a beverage that tastes as good as it performs. At Einar Willumsen, we understand the delicate balance of creating flavours that complement the key ingredients. Whether it's the refreshing zest of lemon, the exotic allure of dragonfruit, or the rich sweetness of mango, our flavour solutions are designed to enhance the drinking experience.We work with you to craft unique, mouth-watering flavours that stand out in a crowded market. With our expertise, you can create energy drinks that not only deliver on performance but also leave a lasting impression on your customers.
Experience the Essence of Einar Willumsen
Our innovative approach is deeply rooted in Nordic values, guiding us as we craft exceptional flavour solutions. Our journey began over a century ago, and today we stand as a testament to quality and creativity in the flavour industry. Our team of expert flavourists works in close collaboration with our partners, turning unique synergies into shared successes. At Einar Willumsen, we don’t just create flavours; we create possibilities. Our extensive range covers everything from classic citrus notes to exotic and complex profiles, tailored to meet the evolving demands of the modern consumer.